Event Sales Director

Topgolf•Buford, GA

2d•Hybrid

About The Position

Topgolf is a sports entertainment company that has changed how millions of people experience golf and where you can build a serious career. Our venues are high-energy, high-volume environments where performance matters and results are visible. Every day, we bring together golf, food and beverages, events, and entertainment into one experience that keeps guests coming back. We are looking for an Event Sales Director who sells with urgency and leads with intention. Someone who can grow accounts, develop a team of Sales Admins, and execute with precision across multiple venues. This role is not about hitting a number. It is about building something repeatable and raising the standard. If you are ready to own your market, develop your team, and drive revenue that matters — this is where you do it. The Event Sales Director drives venue revenue by owning a high-volume book of business, supporting core sales routines, and elevating sales execution across the market. This role balances personal selling with team leadership, cross-functional alignment, and operational accuracy to deliver predictable growth and a best-in-class guest experience. As a leader of a high-energy, guest-facing venue, this role requires a flexible schedule including evenings, weekends, and holidays, with availability to work extended hours during peak periods, special events, and high-volume seasons. The role will require weekly travel amongst assigned venue locations.

Requirements

5+ years of progressive sales experience, including leadership of direct reports
Proven success in high-volume events or hospitality sales environments
Strong proficiency in Salesforce or similar CRM; Excel and reporting tools
Must be 21 years of age or older as required by state or local law

Nice To Haves

Bachelor's degree in hospitality management, Business Administration, or a related field preferred; equivalent combination of education and relevant experience will be considered
Progressive, relevant experience within the hospitality industry preferred

Responsibilities

Manage a high-volume pipeline of inbound leads while executing consistent daily outbound business development
Build and expand client relationships by identifying upsell opportunities and driving repeat business
Deliver in-person selling experiences through site tours and client touchpoints that convert and retain accounts
Maximize lifetime value across venues by growing and retaining your top accounts
Facilitate BEO meetings across venues to ensure accurate event details and seamless execution
Ensure event readiness by managing packets, payments, and key operational details
Review daily performance metrics and pipeline reports to stay ahead of targets and identify gaps
Maintain pipeline accuracy and data integrity to support smart forecasting and decision-making
Lead and develop a team of Sales Admins virtually and in-person through regular coaching and performance management
Optimize workflow and drive accountability within the admin function to support venue-level sales efficiency
Create clarity around expectations and invest in your team's growth and development
Maintain alignment with Area Director and market venues through regular 1:1s, huddles, and sales meetings
Keep leadership informed on pipeline health, priorities, and performance with consistency and transparency
Bring solutions-first thinking to every conversation and escalation