Event Sales Director

Topgolf • Des Moines, IA

3d • Onsite

About The Position

Topgolf is a sports entertainment company that has changed how millions of people experience golf and where you can build a serious career. Our venues are high-energy, high-volume environments where performance matters and results are visible. Every day, we bring together golf, food and beverage, events, and entertainment into one experience that keeps guests coming back.

We're looking for an Event Sales Director who sells with urgency and leads with intention. Someone who can grow accounts, develop a team of Sales Admins, and execute with precision for their venue. This role isn't just about hitting a number. It's about building something repeatable and raising the standard. If you're ready to own your venue, develop your team, and drive revenue that matters, this is where you do it.

The Event Sales Director drives venue revenue by owning a high-volume book of business, supporting core sales routines, and elevating sales execution across the venue. This role balances personal selling with team leadership, cross-functional alignment, and operational accuracy to deliver predictable growth and a best-in-class guest experience. As a leader of a high-energy, guest-facing venue, this role requires a flexible schedule including evenings, weekends, and holidays, with availability to work extended hours during peak periods, special events, and high-volume seasons.

Requirements

• 5+ years of progressive sales experience, including leadership of direct reports
• Proven success in high-volume events or hospitality sales environments
• Strong proficiency in Salesforce or similar CRM; Excel and reporting tools
• Must be 21 years of age or older as required by state or local law
• Ability to remain stationary for extended periods of time, including working at a desk, computer workstation, or within the venue
• Ability to regularly move throughout the venue to conduct site tours, support event setup walkthroughs, and engage with guests and operational teams
• Ability to occasionally lift, carry, and/or move up to 25 pounds
• Ability to communicate clearly and effectively, both verbally and in writing, in person, by phone, and electronically; including high-volume client outreach and internal team communications
• Ability to hear and respond to verbal communication in a venue environment, including areas with moderate to high levels of background noise during events and peak service periods
• Visual acuity sufficient to read documents, computer screens, CRM dashboards, BEOs, and written correspondence

Nice To Haves

• Bachelor's degree in hospitality management, Business Administration, or a related field preferred; equivalent combination of education and relevant experience will be considered
• Progressive, relevant experience within the hospitality industry preferred

Responsibilities

• Own a high-volume pipeline of inbound leads while executing consistent daily outbound business development
• Build and expand client relationships by identifying upsell opportunities and driving repeat business
• Deliver in-person selling experiences through site tours and client touchpoints that convert and retain accounts
• Maximize lifetime value across venues by growing and retaining your top accounts
• Facilitate BEO meetings across venues to ensure accurate event details and seamless execution
• Ensure event readiness by managing packets, payments, and key operational details
• Review daily performance metrics and pipeline reports to stay ahead of targets and identify gaps
• Maintain pipeline accuracy and data integrity to support smart forecasting and decision-making
• Lead and develop a team of Sales Admins virtually and in-person through regular coaching and performance management
• Optimize workflow and drive accountability within the admin function to support venue-level sales efficiency
• Create clarity around expectations and invest in your team's growth and development
• Maintain alignment with Area Director and market venues through regular 1:1s, huddles, and sales meetings
• Keep leadership informed on pipeline health, priorities, and performance with consistency and transparency
• Bring solutions-first thinking to every conversation and escalation

Benefits

• Free Play & 1/2 price food!
• Health, dental, vision, 401(k) team member match, free mental well-being platform
• A PLAYFUL ENVIRONMENT where you can make new friends
• A SAFE PLACE where you can BE YOUR FULL SELF every day
• CLEAR DIRECTION and tools to do your job
• An opportunity TO LEARN & GROW
• To LISTEN & ACT when you speak up
• We will NEVER STOP IMPROVING
• FREE Mental Health Benefits for everyone

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: Associate degree