Event Sales Director

Topgolf•Des Moines, IA

1d•Onsite

About The Position

Topgolf is seeking an Event Sales Director who is a natural relationship builder and thrives on owning the full sales cycle. This role involves leading a team of Sales Admins while staying actively involved in deals. The ideal candidate will be able to grow accounts, develop their team, and execute with precision to drive revenue and build a repeatable sales process. This position is responsible for driving venue revenue through managing a high-volume book of business, supporting sales routines, and elevating sales execution. It requires a balance of personal selling, team leadership, cross-functional alignment, and operational accuracy to achieve predictable growth and a superior guest experience. Due to the nature of a high-energy, guest-facing venue, this role requires a flexible schedule including evenings, weekends, and holidays, with availability for extended hours during peak periods, special events, and high-volume seasons.

Requirements

5+ years of progressive sales experience, including leadership of direct reports.
Proven success in high-volume events or hospitality sales environments.
Strong proficiency in Salesforce or similar CRM; Excel and reporting tools.
Must be 21 years of age or older as required by state or local law.
Ability to remain stationary for extended periods of time, including working at a desk, computer workstation, or within the venue.
Ability to regularly move throughout the venue to conduct site tours, support event setup walkthroughs, and engage with guests and operational teams.
Ability to occasionally lift, carry, and/or move up to 25 pounds.
Ability to communicate clearly and effectively, both verbally and in writing, in person, by phone, and electronically; including high-volume client outreach and internal team communications.
Ability to hear and respond to verbal communication in a venue environment, including areas with moderate to high levels of background noise during events and peak service periods.
Visual acuity sufficient to read documents, computer screens, CRM dashboards, BEOs, and written correspondence.

Nice To Haves

Bachelor's degree in hospitality management, Business Administration, or a related field preferred; equivalent combination of education and relevant experience will be considered.
Progressive, relevant experience within the hospitality industry preferred.

Responsibilities

Own a high-volume pipeline of inbound leads and execute consistent daily outbound business development.
Build and expand client relationships by identifying upsell opportunities and driving repeat business.
Deliver in-person selling experiences through site tours and client touchpoints that convert and retain accounts.
Maximize lifetime value by growing and retaining top accounts.
Facilitate BEO meetings across venues to ensure accurate event details and seamless execution.
Ensure event readiness by managing packets, payments, and key operational details.
Review daily performance metrics and pipeline reports to stay ahead of targets and identify gaps.
Maintain pipeline accuracy and data integrity to support forecasting and decision-making.
Lead and develop a team of Sales Admins virtually and in-person through regular coaching and performance management.
Optimize workflow and drive accountability within the admin function to support venue-level sales efficiency.
Create clarity around expectations and invest in the team's growth and development.
Maintain alignment with Area Director and market venues through regular 1:1s, huddles, and sales meetings.
Keep leadership informed on pipeline health, priorities, and performance with consistency and transparency.
Bring solutions-first thinking to every conversation and escalation.