Event Retail Operations Senior Manager , Formula 1

Live Nation Entertainment • Henderson, NV

14d • Onsite

About The Position

The Retail Experience Manager will lead the vision and execution of all in-venue merchandise experiences across F1’s ecosystem. This role is responsible for bringing the F1 brand to life in physical spaces, managing and creating elevated, retail experiences that connect with fans. Sitting at the intersection of merchandising, storytelling, and operations, this role will define how merchandise shows up in the real world, ensuring every touchpoint is on-brand, premium, and built to drive both emotional connection and revenue. The Retail Experience Manager will lead the vision and execution of all in-venue merchandise experiences across F1. This role reports to Senior Director Retail Operations.

Requirements

• Bachelor's degree, preferably in an event retail related field.
• 8 years of retail event planning experience in a retail and festival environment or equivalent experience.
• Excellent written and verbal communication skills.
• Outstanding organizational skills and ability to manage large-scale projects.
• Strong financial and budgeting skills.
• Strong negotiation and contracting skills.
• Proficient in Microsoft Word and Excel, with data entry and database management skills.
• Knowledge of office and business procedures, city policies, and health regulations.
• Ability to work irregular hours and schedules, including weekends.

Responsibilities

• Design differentiated retail experiences that scale across the ecosystem while honoring the distinct needs of youth athletes, families, and pro fans
• Create retail moments that feel immersive and community-first—not just transactional
• Partner with Events, Marketing, and the Director of Retail Operations to ensure a seamless, elevated experience at every touchpoint
• Travel to key events to lead and refine on-site execution
• Define and implement visual merchandising standards that reflect the F1 brand—sport, style, and community
• Develop seasonal and event-based merchandising strategies tied to key moments in the F1 calendar
• Partner with creative to develop signage, fixtures, and visual assets that elevate the in-person experience
• Ensure consistency across all venues while allowing for localized nuance
• Own performance of in-venue retail, including sales, conversion, AOV, and product sell-through
• Partner with Merchandising and Planning to deliver the right assortments for each event type
• Manage inventory flow, replenishment, and on-site stock strategy to maximize sales opportunities
• Build scalable playbooks for retail execution, staffing, and operations
• Continuously identify opportunities to improve efficiency and elevate the customer experience
• Recruit, train, and manage in-venue retail teams and external partners
• Help develop training tools that ensure consistent brand execution and a best-in-class customer experience
• Lead with a hospitality mindset, creating an inclusive, energetic environment that reflects the F1 community
• Act as the on-the-ground leader during key events, setting the standard for execution and culture
• Seamless, scalable retail execution across youth and pro environments
• Manages on-site operations and production, including equipment vendors, entertainment, and safety contractors
• Coordinates on setup, operational, and utility needs
• Handles & Leads all F1 Hub -related inquiries from vendors, citizens, and visitors
• Maintains accurate databases and documentation for all Events
• Leads all sourcing of vendor selection processes
• Leads the retail team in managing inventory of event storage facilities
• Develops and maintains positive relationships with key city departments
• Develops and maintains a strong volunteer base, especially corporate group volunteers
• Effectively manages time and resources to meet multiple project deadlines
• Ensures services are provided in a cost-effective and professional manner

Benefits

• Generous vacation
• Healthcare
• Retirement benefits
• Student loan repayment
• Tuition reimbursement
• Six months of paid caregiver leave for new parents including fostering
• Perks like Roadie Babies helping new parents care for their babies on work trips
• Access to free live events through our exclusive employee ticketing program

What This Job Offers

• Job Type: Full-time
• Career Level: Senior