Event Programing and Virtual Events Marketing, Sr. Manager

Bloomberg Industry Group•Arlington, VA

18h

About The Position

You will plan, develop, integrate, and implement the overall virtual event strategy to support revenue growth and increased penetration. Collaborating with product marketing, sales and go to market teams you will align virtual event initiatives with business objectives, optimize engagement, and ensure successful execution. You are responsible for understanding business objectives and changing market and competitive conditions to establish virtual event program objectives are met and within budget then report back to the business stakeholders on the success of the campaigns/programs.

Requirements

Bachelor’s degree in marketing, or equivalent experience; graduate degree a plus.
7+ years of experience in B2B event content development or marketing, preferably in information services or technology.
5+ years of people leadership experience.
Success in B2B marketing with knowledge of digital and traditional marketing channels.
Skills and experience across multiple channels including email, online marketing, events/tradeshows, social media, and other channels.
Proficient in using various MarTech tools for reporting, data analysis, and data-driven decision-making
Budget management experience.

Responsibilities

Develop and manage a strategic virtual event calendar, ensuring alignment with business goals and resource allocation.
Partner with the Demand Generation team to execute digital campaigns, lead nurturing, and audience engagement initiatives.
Coordinate with the content/news and the demand generation teams to enhance the volume and the quality of our content, MCLs and MQLs from virtual experiences.
Oversee virtual event production, ensuring seamless execution of technical, logistical, and operational components to drive successful outcomes
Track, analyze, and report on virtual event performance by adjusting strategy and tactics to optimize effectiveness and ROI.
Manage content strategy manager for both virtual and in-person events, including speaker selection and program development.
Work with Go to Market to ensure the collaboration, engagement and support of the sales team to secure the right audience and facilitate post-event follow-ups.
Develop pre-event and post-event strategies to maximize registration, attendance, and engagement
Implement industry-leading best practices, push the envelope on what’s possible, and deliver above-average results in virtual event execution.
Work closely with subject matter experts and business to lead and plan webinar content and strategy.