Event Planning Strategist

Trimble Inc.•Westminster, CO

7d•$78,400 - $107,900•Hybrid

About The Position

Trimble is seeking an experienced event marketing professional to lead high-visibility event strategy and execution across North America, with a focus on major national trade shows and conferences in its AECO portfolio. The role owns significant event investments and aligns event programs with sales and marketing goals to grow pipeline and maximize return on investment. It also leads end-to-end production, manages budgets and vendor and sponsor partnerships, and provides hands-on leadership at key events. In addition to delivering events, the position mentors event marketing talent, advises stakeholders on event strategy, and establishes frameworks, templates, and best practices across the broader events team. The role is based in Westminster, Colorado, with a hybrid arrangement requiring four days in the office per week and 30% travel.

Requirements

Bachelor's degree in Marketing, Business, Communications, or equivalent practical experience.
8+ years of B2B event marketing experience managing large-scale regional and national trade shows.
Proven experience aligning event strategy with enterprise sales funnels, tracking lead attribution, and optimizing event ROI.
Strong senior-level budget management, vendor negotiation, and contract ownership capabilities.
Demonstrated experience mentoring team members and advising senior stakeholders on event strategy.

Nice To Haves

Hands-on experience with enterprise marketing platforms and CRM systems such as Salesforce.
Prior B2B technology marketing experience in the Architecture, Engineering, or Construction sectors.

Responsibilities

Define, own, and execute event strategies for major North American trade shows and conferences.
Align event plans with sales and marketing goals to accelerate pipeline growth and maximize ROI.
Lead end-to-end event production, including strategic positioning, budget allocation, vendor negotiations, and on-site execution.
Collaborate with executive leadership, sales, product marketing, and demand generation teams to support execution, campaign alignment, and high-conversion follow-up strategies.
Mentor and empower junior marketing talent in event planning, field operations, and cross-functional stakeholder management.
Establish standardized frameworks, templates, and best practices across the broader events team.
Manage major vendor and sponsor partnerships and provide on-site leadership at key shows.
Track lead attribution and optimize event ROI.