Event Marketing Specialist
About The Position
Top Hat is looking for an ambitious, detail-oriented Event Marketing Specialist to support the execution and optimization of our event marketing program, consisting of webinars, trade shows, conferences, and our annual user conference. The Event Marketing Specialist will work closely with cross-functional partners across Marketing, Sales, and Customer Success to ensure the successful planning, promotion, and execution of events. This role requires a strategic thinker with strong project management skills, creative flair, and a passion for delivering exceptional event experiences.
Requirements
- Minimum two years of event marketing or event operations experience
- Proven track record of managing multiple vendors, event budgets, and project timelines simultaneously
- Strong attention to detail and comfort working in a fast-paced, deadline-driven environment
- Solid written and verbal communication skills for vendor negotiation and cross-functional coordination
- Comfortable pulling and organizing event performance metrics into clean reporting
- Flexibility to travel and work occasional evenings/weekends for events
Nice To Haves
- Familiarity with project management software, event management software, Salesforce, the Google Workspace and generative AI is considered an asset
- Special consideration will be given to Toronto and GTA-based candidates to facilitate in-person collaboration at our Toronto HQ
Responsibilities
- Execute the event marketing strategy, translating goals and KPIs into concrete event plans
- Recommend tactical optimizations based on past event performance (e.g., format changes, channel mix shifts)
- Partner with Sales and Customer Success to identify event opportunities, support campus visits, and coordinate post-event lead handoff and follow-up
- Lead logistics for all assigned events, including but not limited to venue selection, booth design, staffing, and vendor management
- Build and manage project timelines and budgets to ensure on-time and on-budget delivery
- Serve as the primary point of contact for vendors and venues, negotiating terms and resolving issues in real time
- Provide planning and logistical support for internal events that foster connection and promote company culture
- Coordinate event-specific content production with marketing channel owners (email, social, web, creative)
- Track deliverable timelines and flag risks before they become blockers
- Execute pre-, during-, and post-event engagement tactics like lead capture, networking logistics, and attendee communications
- Collect and compile attendee feedback
- Track event metrics: registrations, attendee demographics, website traffic, and conversion rates
- Build clean, standardized reports for leadership review post-event
- Flag notable trends or anomalies in the data
Benefits
- Flexible, remote first work environment
- Professional learning and development for all role levels
- Competitive health benefits that start on day one
- Innovative PTO policy with lots of time and space for self-care
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
