Event Marketing Specialist

Phamily
Hybrid

About The Position

Jaan Health is a leading AI-based care management company serving healthcare providers, leveraging proprietary technology for high-quality, high-ROI proactive care. Phamily, its core platform, transforms chronic disease management with clinically tested AI and easy-to-use technology, enabling physicians and care teams to offer high-touch, individualized patient care, proven to reduce investment in extra labor and overall cost of care. Phamily helps ensure healthcare providers are compensated fairly for providing high-quality care between office visits, while improving the lives of patients with chronic diseases. As the Event Marketing Specialist, you will play a key role in driving Phamily’s growth within health systems and medical practices through impactful events, both in-person and virtual. You will help plan, execute, and optimize the event strategy to generate awareness, nurture relationships, and create meaningful engagement opportunities with healthcare decision-makers. Events are key touch points that enable the company to deepen relationships with target audiences. You will understand the broader strategy and create in-person opportunities that facilitate meaningful engagement. You will collaborate across marketing, sales, customer success, and leadership to ensure every event—whether it’s a national trade show, regional dinner and roundtable, or webinar—delivers measurable business impact. This role is perfect for a detail-oriented marketer who thrives on logistics, creativity, and flawless execution.

Requirements

  • 2–4 years of marketing or event coordination experience, ideally in B2B technology, SaaS, or healthcare.
  • Strong project management and organizational skills with exceptional attention to detail, with comfort using Asana to build plans and Microsoft Excel to communicate financials.
  • Excellent communication skills—written, verbal, and interpersonal.
  • Experience managing vendors, budgets, and event logistics.
  • Ability to work across teams, meet deadlines, and adapt to changing priorities.
  • Comfort with CRM and marketing automation tools (e.g., HubSpot, Salesforce) and event platforms (e.g., Zoom, ON24, Cvent).
  • Willingness to travel occasionally for industry events and team gatherings.

Nice To Haves

  • Entrepreneurial DNA: A 'builder' mentality with the ability to operate effectively in high-ambiguity environments where processes may not be fully fleshed out.

Responsibilities

  • Plan, coordinate, and execute Phamily’s B2B event calendar, including trade shows, conferences, webinars, sponsored events, and customer roundtables.
  • Partner closely with sales and growth teams to define event goals, target audiences, and key success metrics (e.g., lead generation, pipeline acceleration, brand visibility).
  • Own logistics end-to-end: registration, sponsorship negotiation, vendor management, booth setup, collateral, shipping, and travel coordination.
  • Collaborate with content and creative teams to produce engaging event materials—booth messaging, presentations, handouts, and digital assets.
  • Manage event communications (in partnership with our Demand Generation Manager) including pre- and post-event marketing campaigns, sales outreach, and lead follow-up workflows.
  • Track and analyze event performance to measure ROI, surface insights, and continuously improve strategy and execution.
  • Support virtual event programs such as webinars, workshops, and panel discussions that showcase Phamily’s thought leadership.
  • Build and maintain relationships with event organizers, sponsors, and strategic partners across the healthcare industry.
  • Help identify in-person event, digital event, and sponsorship opportunities that make sense for Phamily when evaluated against our target benchmarks for event marketing investment.
  • Ensure brand consistency across all event touch points and experiences.

Benefits

  • Competitive compensation commensurate with experience. ($70,000 - $80,000)
  • Potential to earn equity based on performance
  • Remote-friendly work environment
  • Medical, dental, and vision coverage for employees and dependents at a nominal cost
  • Paid maternity leave
  • FSA and Dependent Care account options
  • 401(k) Eligibility after 6 months of full-time employment
  • Collaborative, mission-driven work environment
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