Event Marketing Operations Coordinator

A Family of Brands • Twinsburg, OH

5d • Hybrid

About The Position

The Event Marketing Operations Coordinator supports the weekly operations, systems, reporting, and process management needs of the Enterprise Event Marketing department across Great Day Improvements brands. This role helps ensure event booking, sponsorship participation, retail affiliate program tracking, lead scheduling tools, travel coordination, staffing support tools, and performance reporting are organized, accurate, and aligned to business needs. This position serves as an operational support partner to field marketing leaders, brand teams, retail partners, Talent Acquisition, and internal business partners. The role helps manage event data from initial entry through completion, supports ROI and performance reporting, maintains key tracking tools, and assists with process improvements that improve consistency, visibility, and execution across the event marketing function.

Requirements

• Strong operational mindset with the ability to manage details, deadlines, data, and follow-up across multiple priorities.
• Strong organizational and project coordination skills.
• Ability to work independently while collaborating effectively with field teams, brand leaders, retail partners, and internal departments.
• Familiarity with event marketing, retail partnerships, sponsorships, contracts, permits, or compliance-related documentation preferred.
• Strong written and verbal communication skills, including the ability to communicate clearly with employees, business partners, vendors, and customers by email, phone, and virtual meetings.
• Ability to understand, document, and communicate standards, expectations, and process requirements to individuals and teams.
• Analytical thinking skills with the ability to review performance data, identify trends, and support business reporting needs.
• Strong Microsoft Office skills, especially Excel, Outlook, PowerPoint, and related reporting or tracking tools.
• Experience with CRM systems, event management tools, travel platforms, or marketing operations systems preferred.
• Strong critical thinking, follow-through, and problem-solving skills.
• Ability to manage confidential or business-sensitive information appropriately.
• Ability to travel up to 30% to support office leaders, events, retail locations, or field marketing operations.
• Bachelor’s degree in marketing, business, communications, or related field preferred.
• At least three years of related experience in event marketing, marketing operations, field marketing support, retail program support, project coordination, or business operations preferred.
• Experience supporting multi-location, multi-brand, or field-based teams preferred.
• Experience with reporting, CRM tools, event databases, travel systems, or operational tracking tools preferred.

Responsibilities

• Coordinate, maintain, and update event booking information within the Exhibit Day database, ensuring event details, sponsorship participation, scheduling information, and completion data are accurate and current.
• Support weekly event marketing operations, including event tracking, reporting updates, issue follow-up, and communication with internal stakeholders.
• Assist with operational project management needs, including process rollouts, system updates, new tool adoption, and execution of existing department initiatives.
• Partner with IME and similar retail affiliate programs to support weekly tracking, data integration, reporting, new store/location expansion, and related documentation needs, including licenses, permits, and compliance requirements.
• Maintain department reporting tools, dashboards, tracking logs, performance reports, and operational documentation.
• Support continued development and expansion of standardized lead booking and scheduling tools in partnership with GDI, Wingen, and applicable internal teams.
• Monitor and support lead flow processes from event participation through customer interaction, scheduling, and CRM handoff.
• Manage and maintain event department travel processes through Navan or other travel tools, helping standardize travel planning, track spend, and support staffing coverage for events and retail programs.
• Assist with operational best practices related to employee onboarding, training, development, staffing tools, and individual lead generation performance metrics.
• Communicate regularly with field leaders, brand teams, retail partners, vendors, and internal departments to ensure event marketing operations run efficiently.
• Identify process gaps, reporting inconsistencies, or operational issues and escalate recommendations for improvement.
• Support cross-brand consistency in event marketing processes, tools, reporting, and operational standards.
• Perform other related duties as assigned.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level