Event Marketing Manager (Fully Remote)

Branching Minds

8d • $90,000 - $105,000 • Remote

About The Position

Branching Minds' mission is to empower all educators to effectively, efficiently, and equitably support the holistic needs of their students; and to create a path to academic and personal success for every learner. Branching Minds is a Benefit Corporation that prioritizes mission alongside profit and embraces self-management, transparency, collaboration, initiative, and making a difference in the world. The Event Marketing Manager will be an integral part of the marketing team, owning the strategy for large-scale and regional education industry conferences and events, as well as marketing webinars, the MTSS Summit, and other sales-hosted events. This role ensures a top-notch experience for participants, drives leads, and reflects a great brand experience. The position is fully remote and will mostly support the planning and execution of events from afar/behind-the-scenes, but may require occasional travel for onsite coordination.

Requirements

• Experience planning and executing large-scale education industry conferences and events, with knowledge of the K-12/education industry landscape, including key conferences, trends, and audiences.
• 4+ years of experience and demonstrated success with planning and promoting B2B events.
• Excellent organizational skills with the ability to prioritize tasks effectively and manage tasks and deadlines across multiple projects at once.
• Solid experience with CRM systems and marketing tools to manage and measure event activities, track leads, and analyze ROI.
• Strong communication skills, both written and verbal.
• Detail-oriented with a commitment to producing high-quality work.
• Experience working with virtual event software (Zoom, Cvent, Hopin, etc.).
• Ability to work well in a team environment and collaborate with colleagues from diverse backgrounds, as well as work independently.
• Eagerness to learn and adapt to new challenges in a fast-paced environment.
• Minimum design skills (using Canva or Adobe).

Nice To Haves

• Have a background in K-12 education and MTSS.
• Have experience using HubSpot and Asana.
• Are familiar with educational technology platforms, tools, and products.
• Have great design skills (Canva or Adobe Suite) and can create/edit visual assets.
• Are knowledgeable about the concepts in the book "The Power of Moments."

Responsibilities

• Lead the overarching event strategy in partnership with sales leadership, researching, evaluating, and recommending the right large-scale and regional education industry conferences and events to prioritize for maximum ROI through thoughtful selection, resourcing, budget management, and performance evaluation.
• Manage logistics and deadlines across multiple events simultaneously, including proposal submissions, venue and vendor coordination, conference registrations, and promotion and follow-up tasks, while continually assessing and improving event management processes.
• Collaborate closely with the sales team to align on event strategy, coordinate on-site logistics, and ensure they are set up for success at each event, while partnering with customer success, leadership, partnerships, and learning sciences to deliver exceptional experiences for customers and prospects that support relationship-building and retention.
• Collaborate closely with the marketing team on event communications and promotional strategy, including web page creation and management, invites, lead nurturing emails and automation, list maintenance and segmentation, print collateral and swag, and correspondence with event presenters and participants, while supporting virtual events such as webinars and the MTSS Summit to ensure brand visibility, strong user experience, and effective lead generation.
• Track and manage leads generated through event participation, maintaining a calendar of sales-hosted and attended events, marketing-hosted events, and thought leadership conferences to consistently evaluate and refine performance across all event types.

Benefits

• Fully remote!
• An awesome, cross-disciplinary, mission-driven team solving meaningful problems that improves the lives of educators and students.
• The range of our base salary compensation is between $90,000-$105,000.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed