Event Marketing Manager, Americas

Centellic•New York, NY

69d•$60,000 - $62,500•Remote

About The Position

The Marketing Manager, Event Marketing (Americas) is responsible for the day-to-day execution of integrated marketing campaigns that drive delegate registration and engagement across a portfolio of events. This role plays a critical part in delivering against event revenue targets by executing high-quality, data-driven marketing programs across multiple channels. Reporting to the Senior Marketing Director, this role partners closely with internal teams to ensure campaigns are launched on time, optimized for performance, and aligned with overall event strategy and brand standards. The Marketing Manager supports the execution of delegate marketing campaigns for assigned events, translating strategy into action through coordinated, multi-channel campaign delivery. This role is highly execution-focused, requiring strong project management skills, attention to detail, and the ability to manage multiple priorities simultaneously. Working across email, digital, content, and partnerships, the Marketing Manager executes and optimizes campaigns using marketing automation and AI tools to improve targeting, personalize messaging, and drive performance. This role requires strong copywriting skills and the ability to collaborate cross-functionally to develop and deliver engaging, content-driven marketing tied to conference programming. Success in this role will be defined by the ability to execute campaigns flawlessly, contribute to achieving registration targets, and support a best-in-class event marketing experience.

Requirements

Strong project management and organizational skills
High attention to detail with a focus on execution excellence
Ability to manage multiple priorities in a fast-paced environment
Data-driven mindset with the ability to interpret performance metrics
Strong copywriting and messaging skills with a focus on conversion
Collaborative approach to working across teams
Hands-on experience with marketing automation platforms (e.g., Salesforce, Pardot, Sailthru) is required
Experience leveraging AI-based marketing tools (Copilot, ChatGPT, Claude) for content generation, segmentation, personalization, and campaign optimization
Familiarity with email marketing, paid media, and digital marketing channels
Ability to QA campaigns and ensure accuracy across all deliverables
Understanding of lead segmentation, audience targeting, and campaign workflows
Ability to test, learn, and optimize marketing approaches using data and technology
Strong understanding of how messaging and creative impact performance
Comfortable adopting new tools and technologies to improve marketing outcomes
3–5 years of experience in B2B marketing, event marketing, or campaign execution
Proven experience executing multi-channel marketing campaigns
Demonstrated experience using marketing automation platforms and AI-driven marketing tools
Experience executing content marketing campaigns that drive engagement and conversion
Experience working in a deadline-driven environment

Nice To Haves

Exposure to event marketing promotion is a plus

Responsibilities

Support the development and execute multi-channel marketing and content marketing campaigns across email, paid media, organic social, partnerships, and web to drive event registrations.
Own the day-to-day execution of marketing plans, including campaign setup, scheduling, QA, deployment, and ongoing optimization.
Utilize marketing automation platforms (e.g., Salesforce, Pardot, Sailthru) and AI-powered tools (Copilot, ChatGPT, Claude) to build, segment, and manage audience lists, personalize campaign messaging at scale, optimize send times, targeting, and channel performance, automate workflows and nurture sequences, and improve efficiency and campaign effectiveness through data-driven insights and analysis.
Write and optimize compelling, conversion-focused copy across email campaigns and nurture flows, landing pages and registration sites, digital advertising (paid social, display, retargeting), and event websites and promotional materials, ensuring messaging is audience-centric, aligned with brand voice, and optimized for engagement and conversion.
Monitor campaign performance against KPIs, providing regular updates and insights to the Senior Marketing Director and making data-driven recommendations to improve conversion and engagement.
Manage detailed marketing calendars using Monday.com to ensure all campaigns and deliverables are executed on schedule and aligned with event milestones.
Work with design and content teams to develop and deploy marketing assets, including emails, websites, landing pages, digital ads, and promotional materials.
Help maintain a cohesive look and feel across all event materials, including pre-event communications, onsite collateral, and post-event follow-up.
Assist in the development and execution of onsite materials (e.g., signage, program guides, presentations) and post-event communications, including attendee follow-up campaigns.
Partner with Programming, Event Operations, Sales, and Marketing Operations to ensure alignment across messaging, timelines, and execution.
Support tracking of marketing spend and vendor invoices to ensure alignment with budget plans.