Event Marketing Director

Syndigo•Chicago, IL

4d•Hybrid

About The Position

Syndigo is seeking a strategic and execution-focused Event Marketing Director to lead our Americas events strategy and delivery. This role will own the end-to-end lifecycle of our event portfolio—from industry tradeshows to owned conferences to internal programs—driving measurable pipeline impact and exceptional brand experiences. You’ll partner closely with Sales, Solutions Consulting, Customer Success, and Marketing to ensure every event is purposeful, well-integrated, and aligned to revenue goals. This is a highly cross-functional role for someone who thrives in both big-picture planning and detailed execution.

Requirements

8+ years of experience in event marketing, with a strong focus on B2B SaaS or ecommerce
Proven track record of managing both large-scale conferences and high-impact tradeshows
Deep understanding of how events drive pipeline and revenue in a B2B environment
Frameworks and best practices for driving efficiency in event planning and execution
Exceptional project management skills with the ability to manage multiple complex initiatives simultaneously with a high degree of quality
Strong cross-functional leadership and communication skills
Experience working closely with Sales teams to drive event-driven pipeline

Responsibilities

Define and lead Syndigo’s overall event marketing strategy across tradeshows, hosted events, and internal programs
Build and manage an annual events calendar aligned to company priorities, target audiences, and pipeline goals
Establish clear success metrics for each event, including pipeline contribution, engagement, and ROI
Analyze event performance and provide insights to improve future programs
Track and report on pipeline influence, ROI, and key engagement metrics
Own planning and execution of a diverse portfolio of industry tradeshows (large-scale flagship events to targeted field activations)
Partner with Sales to identify target accounts and design pre-event outreach strategies
Collaborate internally to drive awareness, meetings, registrations, and booth traffic
Ensure strong onsite execution including booth experience, staffing, messaging, and lead capture
Lead the development of Syndigo-hosted events from concept through execution
Oversee venue sourcing, contract negotiation, and space planning
Oversee all aspects of event production including registration, agenda development, speaker coordination, catering, and A/V
Create compelling attendee experiences that reflect Syndigo’s brand and deliver meaningful value
Coordinate closely with Sales, Solutions Consultants, Product Marketing, and Customer teams to align messaging and goals
Manage speaker preparation and internal enablement for event participation
Partner with Demand Generation to ensure strong pre-event promotion and post-event follow-up
Oversee planning and execution of internal events such as sales kickoffs, leadership meetings, and team gatherings
Ensure internal programs are engaging, well-organized, and aligned to company culture and objectives