Event Marketing & Community Lead

Octasic•Montreal, QC

5d•Hybrid

About The Position

Octasic is seeking a highly professional Event Marketing & Community Lead who thrives on creating exceptional customer experiences and building meaningful relationships across the global defence and national security community. You will own Octasic's event marketing strategy, elevate our presence at international exhibitions, strengthen our engagement within key industry communities, and help create memorable experiences that reinforce our brand with customers, partners, government organizations, and industry influencers. Success in this role means continually finding new ways to improve every aspect of Octasic's market presence—from booth experiences and executive events to community engagement and strategic partnerships.

Requirements

Bachelor's degree in Marketing, Communications, Business, or a related discipline, or equivalent professional experience.
Minimum seven + years of progressively responsible event marketing or field marketing experience.
Experience planning and executing international trade shows and executive customer events.
Experience with marketing automation platforms such as HubSpot and modern project management tools.
Approximately 20–30% international travel across Canada, US and Europe.
A highly professional approach with exceptional organizational and communication skills.
Proven ability to manage multiple complex international and regional projects simultaneously.
Confidence representing Octasic while engaging professionally with customers, partners, government stakeholders, industry leaders, and media.
A passion for continually improving event experiences and identifying innovative ways to strengthen Octasic's brand.
Strong project management, negotiation, and vendor management skills.
Excellent verbal and written English communication skills are required to represent Octasic with international customers and partners, including at trade shows, and industry events.
Good working knowledge of French, both spoken and written, is required.
A collaborative mindset with the confidence to work comfortably alongside executives and cross-functional teams.

Nice To Haves

Experience within the defence, aerospace, national security, telecommunications, wireless, or other advanced technology industries.
Experience managing community engagement programs, strategic partnerships, or industry memberships.
Experience planning VIP customer engagements and executive events involving government, defence, or enterprise audiences.
Familiarity with CRM and marketing analytics platforms.
Candidates should include a portfolio or examples of previous event marketing work, campaigns, exhibits, or other relevant projects with their application.

Responsibilities

Develop and execute Octasic's global event marketing strategy across defence and public safety markets.
Plan and manage end-to-end execution of international exhibitions, conferences, webinars, customer events, partner events, and corporate initiatives.
Demonstrate a genuine interest in advanced technology and the ability to learn new technical concepts quickly.
Continuously improve the visitor experience at Octasic exhibits through innovative booth concepts, demonstrations, meeting environments, and customer engagement initiatives.
Manage Octasic's participation within strategic industry communities and identify opportunities that increase brand visibility throughout the year.
Organize executive-level VIP events for customers, partners, government organizations, and industry leaders.
Build business cases for new events while continually evaluating existing programs for effectiveness, ROI, and strategic value.
Orchestrate exhibit logistics, budgets, shipping, vendors, booth construction, travel, demonstrations, and on-site execution.
Collaborate closely with Business Development, Product Management, Marketing Operations, and executive leadership to maximize event impact.
Manage post-event prospect lists with Sales to feed into marketing and sales CRMs.
Develop pre- and post-event communications, promotional campaigns, landing pages, email campaigns, and supporting digital assets.
Vet strategic speaking opportunities, sponsorships, media activities, and strategic networking opportunities.
Manage external suppliers and negotiate favourable contracts while ensuring flawless execution.
Establish best practices for event planning, pre-event preparation, post-event analysis, and continuous improvement.