Event Manager - Gallivan Center

Salt Lake City Corporation

8d•$74,500 - $87,284

About The Position

The Event Manager supports the Gallivan Center, a 3.5-acre urban gathering place in downtown Salt Lake City that welcomes approximately 250,000 visitors annually. The role shapes the center’s public experience, identity, and economic impact by envisioning, developing, producing, promoting, and evaluating events, programs, and activations. The Event Manager takes initiatives from concept development through event execution and post-event assessment, creating experiences that serve the public and advance operational and financial objectives. The position develops partnerships and opportunities for local artists, musicians, makers, performers, businesses, and community organizations, helping support the local creative economy while delivering engaging and accessible public experiences. Marketing, advertising, social media, communications, and brand development are integral parts of the work and support awareness, audience growth, partnerships, rentals, and seasonal offerings. Working collaboratively with facility leadership, staff, City departments, public agencies, businesses, schools, and other stakeholders, the Event Manager balances programming, public access, operational requirements, facility use, and revenue opportunities. The position supervises assigned program and event staff and contributes to budgets, financial monitoring, performance measurement, and reporting. The typical schedule is Monday through Friday, 8:00 a.m. to 5:00 p.m., with occasional evening, weekend, and holiday work required to accommodate events and operational needs. The role involves moderate physical activity, including pushing, pulling, or lifting medium weights, and may require sitting, standing, crouching, and bending indoors and outdoors. Work may involve challenging workplace conditions, poor ventilation, uneven temperatures, extreme weather, and stress related to public interaction, deadlines, event production, physical activity, competing priorities, and revenue generation.

Requirements

Bachelor’s degree from an accredited college or university in Marketing, Business Administration, or a related field, and four years of increasingly responsible paid work experience in marketing, advertising, and programming; education and work experience may substitute for one another year for year.
Experience developing marketing plans for new and existing programs and services.
Experience with budgeting and record keeping.
Advanced personal computer skills using Microsoft Office Professional Suite, Adobe desktop publishing, and Internet software in a networked computer environment.
Experience and understanding of editing, design, and publication production processes.
Excellent planning, organizing, and project management skills, with the ability to handle multiple tasks and meet deadlines.
Outstanding verbal and written communication skills and the ability to relate well with the general public, business and government professionals, supervisors, coworkers, and subordinates.
Ability to develop and monitor measurable program performance goals, statistically analyze data, and report results.
Ability to work non-traditional hours.
Valid driver’s license or driving privilege card.

Nice To Haves

Experience in special event management, program development, event production, or public programming.
Experience developing partnerships and working with artists, performers, makers, businesses, cultural organizations, or community groups.
Experience developing and implementing marketing, advertising, social media, or brand campaigns.
Experience identifying, cultivating, or securing sponsorships and other revenue-generating partnerships.
Strong networking skills and familiarity with local programming, arts, culture, and business organizations and individuals.
Experience in public speaking, presentations, public relations, or stakeholder engagement.
Experience with program budgeting, performance measurement, data analysis, and outcome reporting.

Responsibilities

Envision, develop, plan, organize, implement, and evaluate events, programs, and public activations from concept through logistics, execution, and post-event assessment.
Identify programming opportunities that respond to community interests, activate public space, attract audiences, diversify offerings, and strengthen the center as a downtown destination.
Develop experiences that balance free public programming, cultural activities, community needs, private rentals, and revenue-generating events.
Coordinate event logistics, production requirements, schedules, staffing, vendors, performers, partners, and other resources.
Set program objectives and evaluate outcomes such as attendance, engagement, revenue, expenses, participation, and other performance measures; use findings to improve programming and resource allocation.
Develop partnerships with local artists, musicians, makers, creators, performers, businesses, cultural organizations, and community groups.
Pursue business, sponsorship, and partnership opportunities that create mutual value for the facility and its partners.
Plan and coordinate programs that support downtown economic development, visitation, vibrancy, and public engagement.
Administer program resources in alignment with budgets, organizational priorities, operational requirements, financial performance, and public-benefit objectives.
Collaborate with City departments, public agencies, convention and travel bureaus, businesses, schools, community organizations, and other stakeholders on shared events and programs.
Develop and implement marketing, advertising, promotional, social media, and communications strategies for assigned events, programs, and activations.
Contribute to brand and marketing initiatives for the Gallivan Center, partner-led events, public programs, rentals, the ice rink, and other facility services; collaborate on campaign strategy, creative direction, promotional opportunities, and brand alignment.
Create and oversee marketing materials, promotional campaigns, digital content, advertising proofs, newsletters, brochures, event packets, and other communications.
Evaluate marketing effectiveness and audience engagement using available performance data; support public relations, media engagement, presentations, and communications.
Assist with preparing and administering annual budgets for events, programs, purchases, revenues, sponsorships, donations, and capital improvements.
Monitor budgets, revenues, expenses, sponsorship commitments, and other financial measures; identify opportunities to improve financial performance and resource utilization.
Develop programming and partnerships that contribute to earned revenue, facility utilization, and financial sustainability; assist with evaluating fees, charges, and financial strategies.
Prepare reports and performance summaries on program results, financial outcomes, participation, and other measures.
Supervise assigned program and event staff; provide direction, technical assistance, and professional guidance to support staff.
Train staff; hire, discipline, and evaluate hourly and seasonal staff on an event-by-event basis as authorized.
Coordinate with facility leadership and maintenance and operations personnel on staffing, scheduling, safety, maintenance, facility use, and other operational requirements.
Maintain relationships with vendors, consultants, contractors, and service providers.
Assist with developing bids, requests for proposals, scopes of work, and contracts related to events, programming, marketing, and related services.
Perform other duties as required.