Event Lead - San Francisco Bay Area

Flagright•San Francisco, CA

16h•Onsite

About The Position

Flagright is seeking an Event Lead to scale their marketing efforts in North America. This role will own field-level strategy and execution to drive awareness, engagement, and sales pipeline growth within key markets. The Event Lead will partner closely with the Sales team to design and deliver programs that accelerate pipeline velocity, expand market reach, and enhance brand positioning. This is a strategic and hands-on role requiring travel, planning and execution of high-impact initiatives, measurement of results, and continuous optimization for performance.

Requirements

3+ years of B2B field or demand marketing experience, ideally in SaaS
Strong project management capability with experience running events and field programs
Demonstrated ability to drive pipeline contribution through integrated marketing initiatives
Excellent communicator with a strategic mindset and ability to execute with minimal direction
Comfortable working with cross-functional teams and driving alignment across stakeholders
Based in the Bay Area with the right to work in the USA (no visa sponsorship available)
Willing and able to travel up to 60% of the time

Responsibilities

Develop and execute field marketing strategies aligned to target segments and sales goals.
Plan, manage, and execute events, customer roundtables, and sponsored industry gatherings.
Partner with Sales team to drive event outreach, follow-up, and pipeline conversion.
Own the North America field calendar.
Run executive dinners, roundtables, and selective conference activations for priority accounts and priority regions.
Coordinate tightly with sales, GTM, and ABM on who gets invited, why, and what should happen after.
Keep event execution polished while staying commercially hard-nosed about what is worth repeating.
Make sure every major event has a pre event plan, during event plan, and post event progression plan.
Own local vendor relationships, venue strategy, and event execution quality without becoming an “events admin”.
Develop and provide strategic direction for campaigns focused on regional and vertical audiences.
Launch localized email, social, and account-based marketing initiatives to target named accounts and high-value segments.
Create program briefs, assets, and collateral that support campaign objectives.
Track and report field program performance and ROI.
Feed regional buyer and market insights back into campaign planning and content needs.
Build relationships with key ecosystem partners, associations, and community groups.
Support customer advocacy programs, success stories, and reference generation activities.
Help elevate Flagright’s brand in strategic accounts and target industries.
Build repeatable client and community relationships where they genuinely improve access to enterprise buyers.