Event Coordinator

Strategic Communications•Louisville, KY

9d•Onsite

About The Position

The Event Coordinator will plan, execute, and manage all company events, including trade shows, conferences, webinars, customer appreciation events, and internal programs. This role is responsible for creating engaging experiences that showcase our enterprise signature solutions and A/V solutions to our primary public sector verticals: federal agencies, state and local agencies, and public safety agencies. The position focuses on generating qualified leads within these government markets while strengthening client relationships and demonstrating our solutions' value to public sector decision-makers. Travel may be required for tradeshows, conferences and events and is estimated to be up to 50% (local and domestic).

Requirements

Bachelor’s degree in Marketing, Communications, Hospitality Management, or related field preferred
High school diploma required
3+ years of experience preferred in event planning, preferably in the technology sector
Proven track record of successfully planning and executing B2G events
Strong project management skills with attention to detail
Experience with HubSpot as a CRM and Monday.com project management platform preferred
Understanding of lead generation principles and metrics
Excellent interpersonal skills and ability to build relationships with vendors and clients
Strong problem-solving skills and adaptability in fast-paced environments
Microsoft Office Suite experience
Knowledge of IT, cloud, and A/V industries preferred

Responsibilities

Develop and manage comprehensive event strategies and calendars aligned with marketing goals
Plan and execute participation and sponsorship of industry tradeshows, company-hosted events, and webinars
Coordinate all event logistics including venue selection, vendor management, and registration systems
Manage event budgets, track expenses, and ensure ROI on all event activities
Collaborate with technical and sales team to develop compelling booth displays and event materials
Create engaging demos that effectively showcase our IT, cloud, and A/V capabilities with public sector clients
Coordinate the design and production of all event-related materials and signage
Ensure brand consistency across all event touchpoints
Implement effective lead capture systems for all events
Coordinate technical demonstrations and presentations highlighting our solutions
Nurture relationships with existing clients through specialized event experiences
Track and report on key event metrics including attendance, leads generated, and conversion rates
Analyze event performance and recommend improvements for future programs
Conduct post-event evaluations with attendees and internal stakeholders
Coordinate internal meetings, events, and activities (e.x. dinner reservations for clients and management following in office meetings)