Event Activation Assistant

MLSE (Maple Leaf Sports & Entertainment Partnership) • Toronto, ON

5d

About The Position

The Event Activation Assistant plays a key role in delivering best-in-class fan experiences across MLSE events and properties. This position leads a team of 100+ Activation Crew members and supports the planning, coordination, and execution of over 300 activations, promotions, and in-venue activations annually. This role blends team leadership, event operations and creative execution, offering a unique opportunity to work behind the scenes of major live sports and entertainment events while directly impacting the fan experience.

Requirements

• Post-secondary education in sport management, event management, or a related field is an asset
• Previous experience leading teams or supervising staff is strongly preferred
• Strong interpersonal and communication skills, with the ability to engage and motivate large, diverse teams
• Highly organized with the ability to manage multiple priorities in a fast-paced environment
• Proactive, adaptable, and solution-oriented with strong problem-solving skills
• Ability to think quickly and remain composed in a live event setting
• Passionate sports fan with a strong understanding of basketball, hockey, football and soccer
• Proficiency in Microsoft Office (Excel, PowerPoint, Outlook, Word) and Adobe
• Availability to work evenings, weekends, and holidays based on event schedules

Responsibilities

• Lead, mentor, and motivate a team of 100+ Activation Crew members, fostering a high-performance and inclusive team environment
• Oversee hiring, onboarding, training, and ongoing development of part-time staff
• Drive performance management processes including evaluations, coaching, and real-time feedback
• Foster a positive, energetic team culture aligned with MLSE’s fan-first approach
• Manage staffing logistics for 300+ events annually, ensuring all activation and promotional requirements are met
• Act as a key on-site leader during events, ensuring seamless execution and resolving real-time challenges
• Oversee staff briefings across multiple departments, clients, and event stakeholders
• Maintain accurate scheduling, attendance tracking, and workforce planning
• Collaborate with Event Experience (EXT) Coordinators, Specialists, and Managers to support event staffing and execution needs
• Contribute to the ideation and delivery of fan-facing programming, promotions, and in-venue activations
• Support cross-functional teams in executing engaging, high-quality event experiences
• Manage payroll processes and support budget tracking across events
• Ensure accuracy and efficiency in administrative tasks related to staffing and operations
• Perform other duties as required to support event and team operations

What This Job Offers

• Job Type: Part-time
• Career Level: Entry Level
• Education Level: Associate degree