ERP Product Marketing Manager- Accounting& Finance

Acumatica • Westerville, OH

5h

About The Position

Acumatica is a leading innovator in cloud ERP (Enterprise Resource Planning) solutions, recognized by analysts like G2, IDC, Nucleus Research, and Info-Tech. The company is dedicated to helping small and midsized businesses thrive in the digital economy with an industry-specific business management solution that features intelligent workflows and market-leading usability. Acumatica emphasizes principled business practices, growth-friendly licensing, and flexible deployment options, putting organizations in control of their future. Acumatica fosters a community of partners, customers, and creators, driven by collaboration and merging technology with real-world insights. In May 2025, Acumatica was acquired by Vista Equity Partners. The company culture is collaborative, high-energy, and passionate about its product and mission, valuing work/life balance, efficiency, simplicity, friendly customer service, and making a difference. Acumatica offers exceptional professional and financial growth potential. The Product Marketing team is seeking a strategic Product Marketer with proven experience in ERP, specifically with an emphasis on financial management and business operations. This role is a full-time opportunity reporting directly to the Director of Product Marketing, and its purpose is to deliver compelling, differentiated messages, position Acumatica effectively in the market, and achieve business goals.

Requirements

• A minimum of three to five years of marketing experience.
• Deep knowledge of ERP business management systems, accounting processes, business technology, and B2B marketing strategies.
• An educational background in marketing, English, public relations, journalism, business, philosophy, computer science, or a related field.
• Exceptionally strong writer, able to explain complex features using clear, direct language.
• Approach every project with an analytical mind and a creative approach to messaging.
• Excellent organization, multitasking ability, and strong communication.
• Fits with our friendly, ethical team, embodies our core values, brings a smile to work, and is ready to form lasting professional relationships in a fun, fast-paced environment.
• Team player who is enjoyable to work with, brings positive energy, and commits to collaboration and shared success.
• Genuine passion for supporting others, a practical and optimistic outlook, and a willingness to go the extra mile as part of our community.

Nice To Haves

• Product marketing experience.
• Experience working with marketing technologies including WordPress, Jasper or comparable AI tools, Camtasia, Asana, CRM applications, SharePoint, and Wistia.

Responsibilities

• Shape clear, compelling narratives that translate product functionality into meaningful business value for small and mid-sized organizations.
• Lead the development of all external product positioning and messaging—helping prospects and customers understand not just what Acumatica does, but why it matters—while clearly differentiating our ERP platform in the market.
• Create differentiated thought leadership assets, messaging, and positioning that establish Acumatica as a trusted voice in modern ERP.
• Ground our storytelling in an ideal customer profile, industry, and market insights to ensure our communications deeply resonate with audience needs and real-world challenges.
• Develop and execute end‑to‑end go‑to‑market strategies for new product launches and initiatives.
• Partner closely with product and sales teams to align vision, execution, and timing—ensuring every launch is cohesive, impactful, and built for success.
• Partner with our customer advocacy team to review and elevate customer stories and videos, weaving authentic, real‑world outcomes into marketing assets.
• Use customer evidence to build trust, credibility, and emotional connection across the buyer journey.
• Work hand‑in‑hand with product teams to stay aligned on roadmaps, priorities, and upcoming capabilities.
• Serve as a connective tissue across teams, ensuring marketing materials accurately reflect product evolution while amplifying shared goals.
• Leverage performance data and analytics to guide marketing strategies, evaluate campaign and launch effectiveness, and continuously refine our approach—balancing insight with creativity to drive stronger outcomes.
• Create engaging video scripts and perform light video edits in collaboration with professional design and video partners.
• Develop polished product overview videos and intuitive, point‑and‑click demos that bring key workflows and “how‑to” scenarios to life.
• Maintain and evolve core assets—including website messaging, datasheets, and brochures—to ensure clarity, consistency, and accuracy.
• Support release planning and help keep internal and external teams aligned on product positioning as offerings grow and change.
• Support industry trade shows and events with strong messaging and content.
• Contribute to partner and customer events through presentations, webinars, and thought leadership sessions—including opportunities to present live—sharing Acumatica’s vision and expertise with confidence and authenticity.
• Translate functionality and benefits into compelling marketing requirements and qualifications.

Benefits

• Healthcare benefits (medical, dental and vision insurance for you and your dependents)
• Employer paid Short-Term/Long-Term Disability
• Basic life coverage
• 401(k) plan with company match
• Flexible time off
• Sick and safe leave
• Annual bonus (for eligible roles)
• Stock (for eligible roles)
• Sales incentives (for eligible roles based on revenue or utilization)

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level