Equity Manager

Neil Huffman Auto Group•Frankfort, KY

2d•Onsite

About The Position

Neil Huffman is hiring a VIP/Equity Manager for our sales and service Inventory Growth! Schedule Monday-Friday 8-5 VIP Manager/Equity Manager (Service-to-Sales Specialist) Turn Service Traffic Into Sales & Inventory Growth. We're not hiring a traditional salesperson. We're building a data-driven profit center inside our service drive, and we need a dedicated Equity Manager to own it. This role is for someone who understands that the biggest opportunity in a dealership isn't more leads-it's better utilization of the customers already walking through the door every day. This is not: Standing on the lot waiting for ups, Cold calling internet leads all day, "Selling" service customers. This is: Identifying real equity opportunities using data, Creating a premium, low-pressure ownership experience, Driving incremental sales and inventory acquisition without increasing ad spend. You're not pushing deals-you're presenting options.

Requirements

Strong communicator who can build trust quickly
Process-driven and consistent (not "winging it")
Comfortable using CRM, DMS, and equity mining tools
Someone who understands that less pressure = more deals
Thinks strategically
Executes consistently
Wants to be part of something that actually moves the needle

Nice To Haves

Experience in automotive sales, BDC, or service is a plus-but mindset matters more

Responsibilities

Daily Execution: Run equity mining reports and identify high-value opportunities, Work directly from service appointments-no guessing, no randomness, Pre-contact customers before arrival to set expectations, Coordinate with service advisors for seamless introductions.
Customer Experience: Deliver a VIP, no-pressure consultation, Present two clear paths every time: Upgrade into a newer vehicle or Sell us their current vehicle (no purchase required), Focus on clarity, trust, and long-term relationships-not urgency tactics.
Process Discipline: Log every interaction in CRM (notes, timing, objections, next steps), Execute structured follow-up (24hr / 3-day / 7-day cadence), Maintain consistency-this role is about process, not guesswork.