Equity Manager

Neil Huffman Auto Group•Frankfort, KY

2d•Onsite

About The Position

Neil Huffman Auto Group is seeking a VIP/Equity Manager to drive sales and inventory growth by engaging existing service customers. This role focuses on identifying opportunities within the service department to convert customers into vehicle sales, acquire quality inventory, and build stronger customer relationships. Unlike traditional sales roles, this position leverages the trust already established with customers who visit the dealership for service.

Requirements

Strong communication and relationship-building skills
Professional and customer-focused approach
Highly organized and process-driven
Ability to work independently and consistently follow established procedures
Comfortable working with CRM, DMS, and other dealership technology
Strong follow-up and time-management skills
Ability to analyze information and identify opportunities
Positive attitude and willingness to learn

Nice To Haves

Automotive Sales, BDC, Service, or dealership experience is a plus
Experience with equity-mining tools is a plus

Responsibilities

Take ownership of the Service-to-Sales process by identifying customers who may benefit from upgrading or selling their current vehicle.
Review service appointments and equity-mining reports to identify qualified opportunities.
Use customer and vehicle data to determine potential equity positions.
Contact selected customers prior to their service appointment.
Partner with Service Advisors to create smooth, professional introductions.
Meet with customers for a low-pressure VIP vehicle consultation.
Present customers with clear options based on their individual situation.
Provide opportunities to upgrade into a newer vehicle.
Offer to purchase customers' current vehicles - no vehicle purchase required.
Help acquire desirable pre-owned inventory directly from customers.
Maintain detailed CRM records, including conversations, objections, timing, and next steps.
Complete consistent and timely customer follow-up.
Build relationships that encourage repeat and future business.
Work closely with Sales, Service, and Used Vehicle Management.