Equity Manager

Neil Huffman Auto Group•Frankfort, KY

21h•Onsite

About The Position

Neil Huffman Auto Group is hiring a VIP/Equity Manager to help drive sales and inventory growth through our existing service customers. This is not a traditional automotive sales position. We are looking for someone who can turn opportunities within our service drive into vehicle sales, quality inventory acquisitions, and stronger long-term customer relationships. Rather than waiting for lot traffic or chasing internet leads, you'll work with customers who already know and trust Neil Huffman Auto Group. As our VIP/Equity Manager, you will take ownership of the Service-to-Sales process by identifying customers who may benefit from upgrading or selling their current vehicle. The goal isn't to pressure service customers into buying vehicles. It's to provide them with information and options they may not realize are available. A successful VIP/Equity Manager helps us: Generate incremental vehicle sales, Acquire quality pre-owned inventory outside of traditional auctions, Increase customer retention, Strengthen the relationship between Sales and Service, Maximize opportunities from customers already visiting our dealerships.

Requirements

Strong communication and relationship-building skills
Professional and customer-focused approach
Highly organized and process-driven
Ability to work independently and consistently follow established procedures
Comfortable working with CRM, DMS, and other dealership technology
Strong follow-up and time-management skills
Ability to analyze information and identify opportunities

Nice To Haves

Automotive Sales, BDC, Service, or dealership experience is a plus
Experience with equity-mining tools is a plus
Positive attitude and willingness to learn

Responsibilities

Review service appointments and equity-mining reports to identify qualified opportunities
Use customer and vehicle data to determine potential equity positions
Contact selected customers prior to their service appointment
Partner with Service Advisors to create smooth, professional introductions
Meet with customers for a low-pressure VIP vehicle consultation
Present customers with clear options based on their individual situation
Provide opportunities to upgrade into a newer vehicle
Offer to purchase customers' current vehicles - no vehicle purchase required
Help acquire desirable pre-owned inventory directly from customers
Maintain detailed CRM records, including conversations, objections, timing, and next steps
Complete consistent and timely customer follow-up
Build relationships that encourage repeat and future business
Work closely with Sales, Service, and Used Vehicle Management