Benco Equipment Sales Representative

AUTOMOTIVE PARTS HEADQUARTERS•Sioux Falls, SD
•Onsite

About The Position

BENCO Equipment is seeking a driven Sales Representative with experience in the automotive service and shop equipment industry. This role involves growing existing accounts, developing new business, and helping customers find the right equipment and solutions. The position offers a monthly sales incentive opportunity and is a chance to leverage industry knowledge, sales skills, and relationship-building abilities to contribute to BENCO Equipment's growth.

Requirements

  • At least three years of related sales experience, with a strong understanding of the automotive service and shop equipment industry.
  • Demonstrated ability to develop customer relationships, generate new business, and grow existing accounts.
  • Strong communication, negotiation, and organizational skills.
  • Ability to manage competing priorities and perform effectively in a fast-paced, deadline-driven environment.
  • Proficiency with Microsoft Word, Excel, and other desktop computer applications.
  • Valid driver's license and an acceptable driving record.

Responsibilities

  • Develop new customer relationships and identify opportunities to expand existing accounts.
  • Regularly connect with retail and wholesale customers to understand their needs and position BENCO Equipment as their trusted source for automotive service and shop equipment.
  • Work with the General Manager and leadership team to establish sales strategies, prioritize customer visits, and achieve sales targets.
  • Use industry knowledge to help customers identify products and equipment that support their business needs.
  • Stay informed on sales performance, maintain accurate reports, and complete required documentation on time.
  • Build trust through responsive service, product knowledge, and a positive, professional approach.
  • Participate in training to stay current on BENCO products, programs, and customer needs while supporting the broader team as needed.

Benefits

  • Medical, dental, and vision insurance
  • Basic life insurance and long-term disability
  • Voluntary life insurance
  • Short-term disability
  • 401(k) with company match
  • Profit sharing
  • Paid time off (PTO)
  • Safe and sick time
  • Employee discount
  • Employee Assistance Program (EAP)
  • Monthly sales incentive opportunity
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