Equipment Sales Representative

C3 Corporation•Appleton, WI

just now•Hybrid

About The Position

C³ is an engineering and manufacturing company specializing in the design and innovation of machines for the foam and mattress industry. We distinguish ourselves through our unwavering commitment to innovation-driven excellence—anticipating industry trends and setting new standards with groundbreaking solutions that continually redefine what’s possible. At C³, we seek out energetic problem solvers who thrive on new challenges and opportunities. Our team is filled with people who are passionate about both their work and their lives. The Equipment Sales Representative is responsible for managing and growing a defined portfolio of C3 accounts. This role drives revenue by establishing clear sales priorities, executing targeted action plans, and consistently meeting or exceeding assigned sales goals. The representative will proactively engage assigned accounts to position and promote C3’s solutions, ensuring sustained business and identifying new opportunities. In addition, they will contribute to the expansion of C3’s customer base through focused outreach and strategic selling to prospective clients. This individual will cultivate strong, high-value relationships with key stakeholders, negotiate and manage contracts, and support customers through the sale of equipment. Their work directly strengthens customer satisfaction, retention, and long-term account growth.

Requirements

Strong computer skills, including Microsoft Office Suite (Word, PowerPoint, Outlook, and Excel) and CRM/HubSpot experience preferred
Bachelor’s degree in business or engineering field required
Must be willing to travel at least 1/3 of the time (30-50%), including overnight trips
Comfortable making cold calls and talking to new people all day
Tenacity to handle rejection and continue with a positive attitude when reaching next potential client
Eager to expand company with new sales, clients, and territories
Charismatic style that creates company-wide buy in and empowerment
Build strategic relationships with customers
Active listening
Integrity
Excellent written and verbal communications skills
Personal accountability and self-management
Self-starter with a results orientated approach
Able to multitask, prioritize, and manage time efficiently
Sense of urgency in responding to external and internal customers
Maintain transparent and open lines of communication with other executive level leaders

Responsibilities

Generates revenue by soliciting and obtaining orders, understanding, and interpreting technical requirements, providing technical information, and developing accounts.
Develop sales opportunities by researching and identifying potential accounts, soliciting new accounts, building rapport, providing technical information and explanations, and preparing quotations.
Closes new accounts by answering telephone and e-mail inquiries and verifying and entering information.
Develops accounts by checking customer’s buying history, suggesting related and new items, and explaining technical features.
Develops a thorough understanding of the account needs and develops account plans to strategically approach the client.
Maintains and improves quality results by following standards and recommending improved policies and procedures.
Maintaining database (HubSpot, Excel, etc.) of prospective client information.
Updates job knowledge by studying new product descriptions and participating in educational opportunities.
Accomplishes department and organization goals by accepting ownership for accomplishing new and different requests.
Explores opportunities to add value to job accomplishments.