Equipment Sales Representative - General Line

FinningLethbridge, AB
Onsite

About The Position

Join a team where your expertise drives success. As an Equipment Sales Representative for General Line, you will play a pivotal role in helping customers achieve their goals by delivering innovative solutions and building lasting partnerships. This is more than a sales role—it is an opportunity to represent a trusted brand, uncover new markets, and make a measurable impact on revenue growth. If you are passionate about the construction industry, thrive on creating value for clients, and want to work with world-class Caterpillar products, this position is your chance to excel.

Requirements

  • Minimum of 5+ years of proven success managing a sales territory, with strong industry knowledge considered a significant asset
  • Solid understanding of products and services in the General Construction industry, including Compact Construction Equipment and Building Construction Products
  • Proven ability to work independently with minimal supervision while thriving in a team environment
  • Strong interpersonal and communication skills to build lasting customer relationships
  • Excellent organizational and time management skills with attention to detail and accuracy
  • Up-to-date knowledge of customer needs, market trends, and Caterpillar products
  • Business acumen with understanding of support systems, credit, and financing processes
  • Ability to resolve product concerns, account disputes, and warranty or goodwill issues effectively
  • Commitment to safety standards and adherence to company procedures
  • Familiarity with internal processes and systems for accurate client data management

Nice To Haves

  • Strong industry knowledge
  • Knowledge of Compact Construction Equipment and Building Construction Products

Responsibilities

  • Sell equipment, products and services to end users in a specified geographically or demographically defined market
  • Achieve targets for revenue growth and profitability
  • Maintain sound long-term relationships with customers, Caterpillar, internal departments and staff
  • Understand the customers' economic models and proactively develop timely deal strategies
  • Develop and maintain accurate and current client information data utilizing Finning's Sales Support software
  • Provide the best solutions to our customers including marketing of all products
  • Resolve customer product concerns and warranty or goodwill issues
  • Forecast new equipment sales and achieve budget revenue targets for equipment sales
  • Represent the company in an ethical and professional manner

Benefits

  • Finning is committed to collaborating with and providing reasonable accommodations /adjustments to individuals with disabilities.
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