Entertainment IP Manager

POP MART•LA Office, LA

2d•$85,000 - $120,000•Onsite

About The Position

POP MART (09992.HK), founded in 2010, is a leading global company in the trend culture and entertainment industry. Centered around IP, POP MART has built a comprehensive platform for creative incubation and IP operation, empowering global creators while delivering exciting products, services, and immersive entertainment experiences to consumers. POP MART identifies and nurtures emerging artists and designers worldwide, creating popular character IPs through a well-established IP development and operation system. Its portfolio includes iconic IPs such as MOLLY, SKULLPANDA, DIMOO, THE MONSTERS, and Hirono. By launching art toys and derivative products based on these IPs, POP MART continues to lead trends in consumer culture. As of the end of 2024, POP MART operates over 500 physical stores and more than 2,300 Robo Shops across 30+ countries and regions. Through multiple cross-border e-commerce platforms, the company has reached audiences in over 90 countries and regions, bringing joy to young consumers around the world. Opportunity Overview: We follow an office policy with an expectation of five days per week working onsite. Being together in person helps us collaborate, stay connected, and build a strong team culture. At POP MART, we foster a high-trust environment and trust our employees to make decisions that support both the team and the business. At POP MART, we believe art has the power to inspire joy, spark imagination, and bring people together. As an Entertainment IP Manager, you will play a key role in shaping the success of POP MART's owned intellectual property portfolio by supporting IP strategy, evaluating market performance, and identifying opportunities for growth across products, categories, and global markets. Working closely with cross-functional teams and our global headquarters, you'll help translate consumer insights and market trends into actionable recommendations that influence product development, category planning, and long-term IP strategy. You'll also oversee inbound licensing partnerships, ensuring partners are effectively managed and aligned with POP MART's brand standards, creative vision, and business objectives. This is an exciting opportunity for someone with experience in IP management, licensing, and product strategy who is passionate about art, collectibles, and consumer trends. You'll help bring POP MART's iconic characters and creative universe to life while contributing to the continued growth of one of the world's leading designer toy brands.

Requirements

3–5 years of experience in IP-driven businesses, such as entertainment, consumer products, licensing, or related industries.
Experience working with licensed intellectual property (IP), including product development, approval processes, and licensing partner collaboration.
Demonstrated ability to evaluate IP performance and translate market insights into strategic recommendations.
Strong understanding of how IP drives product development, category expansion, and commercial performance.
Strong knowledge of the retail and consumer landscape, with the ability to identify trends and translate insights into actionable business strategies.
Experience building and managing relationships with external partners, licensors, or licensees.
Proven ability to represent the brand professionally while building credibility, influencing stakeholders, and exercising sound business judgment.
Highly organized with exceptional attention to detail and the ability to manage multiple priorities in a fast-paced environment.
Proactive, entrepreneurial mindset with a track record of identifying opportunities and driving execution.
Excellent written, verbal, and presentation skills, with the ability to communicate complex ideas clearly and effectively.
Comfortable collaborating across cross-functional teams, global stakeholders, and multiple time zones.

Nice To Haves

Experience in franchise, brand, or IP strategy within character-driven, entertainment, or consumer products organizations.
Background in consumer products, licensing, or brand management with exposure to product development, commercialization, and brand execution.
Experience working in cross-functional roles that bridge IP development, product management, licensing, marketing, and commercial teams.
Familiarity with evaluating consumer trends, market performance, and category opportunities to inform IP and product strategies.
Experience collaborating with global teams and navigating cross-regional business environments is preferred.

Responsibilities

Evaluate the performance, positioning, and potential of POP MART owned IP across categories and markets
Identify opportunities for growth, expansion, or repositioning based on market signals and product performance
Contribute to a more structured and disciplined approach to IP evaluation and decision-making
Develop clear, actionable recommendations to inform IP development and long-term strategy
Translate external exposure and market observation into recommendations for product direction and category expansion
Partner with internal teams and HQ to provide clear input on what is resonating in-market and why
Identify white space across product categories and consumer segments, and translate these into direction for IP and merchandise development
Leverage retail, consumer, and competitive insights to inform category focus and highlight areas of underdevelopment or emerging demand
Manage inbound licensing relationships across approvals, marketing coordination, and product alignment, ensuring consistent and timely execution
Support contract processes and ongoing partner management, maintaining alignment with internal priorities
Coordinate cross-functional efforts tied to licensed IP, including campaign execution and partner deliverables