Enterprise Sales Development Representative

Knit•New York City, NY

3d•Hybrid

About The Position

Knit is seeking a Sales Development Representative (SDR) to drive outbound pipeline generation and contribute to the company's go-to-market strategy. This role operates at the intersection of marketing and sales, collaborating with Marketing leadership, Account Executives, and Client Partners to identify and engage senior insights and research leaders at major brands. The SDR will be responsible for generating qualified meetings and new opportunities through personalized, account-based outreach and strategic follow-up on marketing initiatives. As the first SDR, this individual will play a key role in defining outreach strategies, messaging frameworks, and the tools that will support the revenue engine.

Requirements

1–3 years of experience in an SDR or BDR role at a B2B SaaS or services company, ideally selling into enterprise or marketing/research functions.
Proven success meeting or exceeding pipeline generation and meeting-booking targets.
Strong written communication and storytelling skills — you’ll often be the first impression of Knit to senior decision-makers.
Confidence and professionalism in reaching out to VP- and Director-level prospects.
Curiosity and eagerness to learn the market research and insights ecosystem quickly.
Comfortable using CRM and sales engagement tools (HubSpot, Apollo, LinkedIn Sales Navigator).
Proactive, organized, and motivated by both personal and team goals.

Nice To Haves

Experience in or selling to market research or insights teams.
Exposure to account-based marketing or multi-touch campaigns.
Familiarity with AI/tech-driven SaaS products.

Responsibilities

Execute highly personalized outbound outreach (email, phone, and LinkedIn) to enterprise and mid-market insights teams, market researchers, and new emerging personas.
Partner with Marketing on account-based campaigns tied to events, content, and product launches.
Follow up on inbound demo requests, webinar attendees, and marketing-qualified accounts within 24 hours.
Conduct discovery to qualify interest, needs, and timing before handing off to AEs.
Collaborate with Sales and Marketing to refine ICP targeting and outbound sequences.
Maintain accurate CRM hygiene and pipeline reporting in Salesforce.
Test and optimize messaging, personalization tactics, and sequencing cadences.
Contribute feedback loops on messaging effectiveness, objection trends, and persona insights to Marketing and Product.
Experience using or eagerness to adopt AI-enabled sales tools to streamline research, personalization, and sequencing.