Enterprise Sales Development Representative, Manager - New York

Happyrobot Inc.•New York, NY

5d•Remote

About The Position

This is a foundational hire for HappyRobot's Enterprise SDR function. The company is looking for someone to transform their current outbound system into a repeatable, scalable machine across EMEA and the Americas. As the Enterprise SDR Manager, you will be responsible for the entire SDR function, including hiring, onboarding, coaching, and developing playbooks to penetrate new verticals and geographies. You will collaborate closely with Growth, Sales leadership, and the founders to ensure the pipeline engine aligns with the company's growth objectives. The role involves selling to influential enterprises in sectors like airlines, financial institutions, manufacturers, and retailers. A key aspect of this role will be defining the structure and operational model of the SDR team as it expands into new verticals and regions.

Requirements

2+ years building and managing SDR/BDR teams in an enterprise sales motion, selling into large enterprises
Track record of hiring, ramping, and coaching early-career sales reps
Experience building outbound playbooks from scratch — not just inheriting and optimizing existing ones
Hands-on coaching style: you listen to calls, you rewrite sequences, you sit with reps and work leads
Comfortable operating across time zones and managing a distributed team
Familiar with modern sales tech (Salesforce, Amplemarket, Unify, or similar sales engagement and intent signal tools)
High sense of urgency. You can move fast and make decisions with imperfect information
Founder mindset — you're here to build something, not manage a process

Nice To Haves

Experience selling AI, automation, or infrastructure products to enterprise operations teams
Familiarity with signal-driven and account-based outbound motions
Experience expanding into new verticals where the playbook doesn't exist yet

Responsibilities

Build and scale the SDR team across EMEA and the Americas — hiring, onboarding, and ramping new reps
Coach SDRs daily: call and message reviews, objection handling, and pipeline discipline
Design and iterate on outbound playbooks by vertical, persona, and region
Own SDR performance metrics — activity, conversion rates, opportunity quality, pipeline contribution
Partner with Growth to operationalize signals, account prioritization, and multi-channel sequences
Work with Sales leadership on qualification standards, SDR-to-AE handoff processes, and feedback loops
Build the enablement infrastructure: training materials, talk tracks, competitive positioning, and onboarding programs
Get hands-on when needed — jump on calls, test new messaging, and lead by example