Enterprise Marketing Manager, Events & Tradeshows
About The Position
Dentsply Sirona is seeking an Enterprise Marketing Manager, Events & Tradeshows to shape and execute the strategic vision for the company's commercial events across North America. This role is crucial for ensuring consistent, impactful, and customer-centric event experiences that enhance brand perception, deepen customer engagement, generate demand, and accelerate commercial growth. The manager will define excellence standards for external events, tradeshows, roadshows, customer programs, education programs, and flagship experiences, developing the necessary frameworks, tools, and best practices. This position involves shaping the strategic approach to event prioritization, support, and creating meaningful customer journeys throughout the event lifecycle. The role requires close collaboration with Product Marketing, Sales, Clinical Affairs, Education, Enterprise & Channel Marketing, and Commercial Operations teams to maximize customer satisfaction, lead conversion, opportunity creation, and overall business impact.
Requirements
- Bachelor’s degree in marketing, communications, business, or related field.
- 3+ years of experience in Marketing/Communications role, preferably within a global, matrixed organization or regulated industry (medical device, pharmaceutical, healthcare, or technology).
- Understanding of experience-based marketing events and event-based demand generation activities.
- Demonstrated experience managing complex go-to-market execution plans across multiple channels and working with internal and external stakeholders.
- Understanding and ability to deliver clear marketing funnel activities with attribution, inclusive of short- and long-term campaign execution.
- Strong project management and organizational skills with exceptional attention to detail.
- Excellent communication and interpersonal abilities; comfortable interfacing with senior executives and cross‑functional teams.
- Proven budget management and vendor negotiation experience.
- Ability to travel 10-20% as required.
Nice To Haves
- Event marketing platforms, email systems, project management tools.
Responsibilities
- Define and lead the North America commercial event strategy aligned to annual business objectives and commercial priorities.
- Establish a clear event portfolio strategy including tradeshows, regional events, customer education programs, roadshows, dealer events, and flagship experiences.
- Develop event investment recommendations and prioritization frameworks to maximize commercial impact and ROI.
- Identify emerging event trends, customer engagement opportunities, and best practices that elevate the customer experience.
- Lead marketing communications for DS World and other high-priority events.
- Define how Dentsply Sirona shows up at events and create a consistent standard for execution excellence.
- Develop and maintain the event playbook, experience standards, governance processes, and operational frameworks.
- Design the end-to-end customer experience across the entire event lifecycle: Pre-event engagement, Event experience, Post-event follow-up and nurturing.
- Collaborate across business units to ensure event messaging is aligned and customer-focused.
- Support continuing education initiatives with effective journey-based communications.
- Support enterprise-wide initiatives as needed to deliver against commercial execution goals.
- Partner with Sales and Marketing leadership to define event objectives, success metrics, and business outcomes.
Benefits
- The base salary for this role is between $94,000 - $115,000.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
