Enterprise Internship, Social Media/Public Relations/Communication

Advocate Health • Charlotte, NC

23h • Remote

About The Position

This Internship provides practical work experiences to college students interested in Social Media, Reputation and External Communications work that supports Advocate Health’s organizational strategies. The intern will be exposed to a variety of areas in the social media field such as: content creation, community management, design, writing copy, video creation, analytics and more. This function supports the alignment of business objectives with team members and management in designated business units. The department will further develop specific job standards and guidelines for the internship role.

Requirements

• Current enrollment with junior or senior status at a regional accredited college or university. Interns are expected to be in the process of obtaining an undergraduate degree
• Grade point average of at least 2.5.
• Good communication skills, both written and verbal.
• Strong attention to detail.
• Demonstrated ability in successfully completing tasks.
• Strong teamwork skills.
• Effective multitasking and prioritization skills.
• Strong computer skills, including proficiency with Excel.
• Must demonstrate integrity, maturity, dependability, a positive attitude and enthusiasm.

Responsibilities

• Produce social media posts for Twitter, Facebook, Instagram and Pinterest, including graphics, written content, videos, etc.
• Monitor social media activity on Advocate's branded accounts, including reviews, messages, comments, etc.
• Design graphics for Pinterest and Instagram and infographics for Advocate's brand journalism website, healthenews.
• Assist with social and digital marketing campaign initiatives.
• Draft and edit press releases, media pitches, talking points, fact sheets, external announcements, and other communications materials.
• Identify and develop compelling stories that highlight organizational initiatives, employees, community impact, innovation, and other newsworthy activities.
• Adapt messaging for different external audiences and communication channels.
• Boost writing and editorial skills by assisting on a variety of external communications initiatives.
• Enhance business acumen by building relationships with administrative managers, directors and other department members.
• Assist with ideation of social media initiatives.
• Potential to go on-site for social media events, promotions and partnership activations
• Conduct research on healthcare, industry, community, and competitor communications trends.
• Support communications plans for announcements, campaigns, events, and organizational initiatives.
• Help identify opportunities to increase external visibility and strengthen organizational reputation.
• Develop content and/or translate provided content/messages into compelling, concise, targeted and easy to understand original copy that is appropriate for the audience and communication vehicle, including newsletters, video and web.
• Ensure copy tone and styles are consistent with visual tone, style and brand guidelines and serves as a proofreader for own work and the work of other copywriters.
• Exposure to creative marketing, digital asset creation, art direction, video production, portfolio development, writing copy, storyboard creation, sourcing talent for photo shoots.
• Boost writing and editorial skills by assisting on a variety of external communications initiatives, including writing for Advocate Aurora’s daily health and wellness website, health enews, which involves interviewing and interacting with physicians and clinicians on a regular basis.
• Assist with administrative duties, reporting, assist support staff with meetings, retreats, etc.

Benefits

• Paid Time Off programs
• medical, dental, vision, life, and Short- and Long-Term Disability
• Flexible Spending Accounts for eligible health care and dependent care expenses
• adoption assistance and paid parental leave
• Defined contribution retirement plans with employer match and other financial wellness programs
• Educational Assistance Program

What This Job Offers

• Job Type: Full-time
• Career Level: Intern