Enterprise Field Marketing Manager

Arc XP•Washington, DC

6d•$121,400 - $202,400•Remote

About The Position

Arc XP is the content platform and operating system built to power growth for ambitious media companies. Developed by The Washington Post, Arc XP is used by leading media organizations worldwide, including The Irish Times, Libération, L’Express, RND, Graham Media Group, and Sky News. Arc XP’s platform helps media companies innovate rapidly, own audience relationships, and grow independent revenue. Arc XP supports more than 3,000 sites globally and delivers billions of pageviews each month. Arc XP is hiring a Manager of Field Marketing to own our global event portfolio and build the community that supports our Media & Publishing buyers. This is an individual-contributor role reporting to the Global VP of Marketing: you’ll run programs directly rather than manage a team, partnering closely with sales, customer success, product marketing, creative, and demand generation to turn in-person experiences into pipeline. You’ll be the single owner of every event on the calendar globally, from large trade shows and regional summits to executive dinners, roundtables, and third-party sponsorships, and the person sales counts on to turn attendance into revenue.

Requirements

5+ years of field or event marketing experience in B2B SaaS, with a track record of running programs that generate real pipeline, from large trade shows to intimate executive dinners.
Strong cross-functional collaborator, comfortable working with sales leadership, SDRs, customer success, partnerships, creative, content, product marketing, and executive stakeholders.
Experience running or closely supporting ABM programs in coordination with sales on target accounts.
Strong project management skills; able to run multiple events and campaigns at once, keep every detail on track, and hit deadlines without dropping quality.
Comfort with the marketing stack: CRM (Salesforce) and marketing automation (HubSpot or similar), plus the ability to pull and interpret your own performance data.
Excellent communication and stakeholder skills; able to align sales, partners, and corporate marketing around a shared plan.
Able to travel to relevant tradeshows and conferences globally, roughly 30–50% during peak season.

Nice To Haves

Experience managing a field events portfolio across multiple regions.
Background in B2B startup marketing.
Experience delivering both intimate field events and larger-scale user conferences.
Familiarity with the SaaS landscape (strongly desired) and the Media & Publishing industry (nice to have).

Responsibilities

Own end-to-end planning and execution of the global field event portfolio, including trade shows, regional summits, owned events, executive dinners, roundtables, workshops, third-party sponsorships, and co-sponsored partner activations, managing vendors, budgets, and timelines for each.
Build a cohesive pre-event, at-event, and post-event motion for every program, with a guest-first approach that brings our brand and product to life for customers and prospects.
Treat every event as a pipeline-generating engine: set clear goals, maximize registration-to-attendance conversion, build targeted invite lists with sales, and own the follow-up motion that converts engagement into meetings and opportunities.
Partner closely with regional sales leaders, SDRs, and partner managers to align programs to territory priorities, target account lists, and pipeline goals; run or closely support ABM programs tied to event activity.
Coordinate with channel and alliance partners on co-marketing programs and joint events.
Develop promotional materials and messaging for each event in partnership with product marketing, creative, and demand generation, ensuring awareness and sales execution.
Manage the global field marketing budget and report on program performance (pipeline sourced and influenced, cost per opportunity, event ROI), using the data to double down on what works.