Enterprise Events Associate

Hexmodal Technologies Inc • New York, NY

3d • Remote

About The Position

We are looking for our first Enterprise Events Associate to build Hexmodal's owned events layer: the invitation-only program that sits on top of the 70+ trade shows and conferences we already sponsor each year. Sponsored conferences work, and they are not going away. What they cannot give us is depth or selection. A badge scan and five minutes at the booth is a thin relationship, and we do not get to choose who walks up. The people who decide our largest deals, the corporate directors and VPs who approve system-wide purchases, are largely not on the show floor at all. Neither are our best assets: the facility managers who already advocate for us, the customers who will take a reference call, and the operators who have become genuine champions. Owned events are how we choose the room instead of accepting it.
You will design and run small, high-trust formats: VIP dinners, peer roundtables, customer lunch and learns, prospect reference site visits, and relationship activities such as golf and clay shoots. You decide what the event is, who belongs in the room, why a senior facilities leader would give up an evening, and what happens in the two days after. A Field Marketing Associate owns event and travel logistics and an Enterprise SDR works the invitation lists and confirmations, so your leverage is judgment and design, not booking and chasing.
This is a net-new role and a net-new layer of the enterprise GTM strategy. Nothing here exists yet, which means high authority and a real build: the program you design is the one the company carries into a market of roughly 650 US health systems. You will be measured on qualified meetings, sourced pipeline, and referrals, never on attendance counts.

Requirements

• Two to five years in field marketing, event marketing, or customer marketing, in a role where you were accountable for getting specific, named people to show up, not for total attendance.
• You have run at least one invitation-only event for a hand-picked senior group, end to end, and you can walk us through how you built that list, including who you deliberately left off and why.
• You can partner with sales reps from a target account list and hold the quality bar, which includes telling a rep that an account does not belong in the room. This is influence without authority, and it is a weekly requirement of the job.
• You can design a session that senior, practical operators find worth their time. Our audience came up through the trades and has no patience for a sales presentation.
• You build relationships that run year-round, so that an invitation is not the only time a customer or advocate hears from us.
• You own a budget and think in unit economics, comfortable managing spend and reporting cost per qualified attendee.
• You are a self-sufficient builder with sound judgment with senior leaders. You write your own plans and briefs and own your own follow-through, you work through ambiguity to build a program from nothing.

Nice To Haves

• Healthcare, medical device, construction, or facilities industry experience
• Experience with trade associations, conference abstracts, or conference committees
• Experience running customer advisory boards, executive briefings, or a roundtable series
• Experience with customer advocacy or reference programs
• HubSpot familiarity

Responsibilities

• Own the owned-event calendar on a rolling two-quarter basis, delivering roughly 10 events per quarter across VIP dinners, peer roundtables, customer lunch and learns, reference site visits, and relationship activities.
• Define the events, select the venues, build the messaging, work with Sales, Business Development and Marketing to build the prospect lists to target
• Manage all owned events logistics and coordinate with the SDR team on invitations, setting the standard for what great looks like
• Keep the event type playbooks current, retire formats that stop earning their cost per qualified engagement, and pilot new formats as the program learns.
• Run a standing cadence with Business Development and sales reps to build and approve every guest list
• Maintain the advocate bench year-round, recruiting new hosts and co-presenters and staying in contact with advocates outside of event windows.
• Deliver attendee details to the owning SDR within two business days of every event, at 95% compliance in HubSpot.
• Report monthly and quarterly on qualified meetings, sourced and influenced pipeline, and referrals, broken out by format, with cost per qualified executive engaged as a standing metric.
• Own and reforecast the owned-events budget quarterly, including venue negotiation and compliance with health system vendor and gift policies.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed