Enterprise Email Marketing Automation Strategist (B2B SaaS)

Inhabit•Knoxville, TN

64d•Hybrid

About The Position

Inhabit operates a unique collective of tech-forward companies serving the residential and short-term rental industries. Our team members deliver best-in-class software solutions and services while fostering innovation and collaboration with business leaders and industry experts. Inhabit believes that property managers are central to the success of the residential and short-term rental markets and delivers products built to empower them, their investors, and communities. Come help build the company you want to Inhabit. To learn more, visit inhabit.com. Reporting to their Marketing Manager, the Enterprise Email Marketing Automation Strategist will be responsible for building and implementing automated communications and programs within our marketing automation platform (Marketo/Adobe Engage). This role will draw on a wide variety of skills, including direct marketing, database marketing, email, analytics, and operations.

Requirements

5+ years of experience using marketing automation technologies at an enterprise level managing multiple brand workspaces. This includes technology such as Marketo, Right Now, Eloqua, or Aprimo to drive marketing results - strong preference for Marketo/Adobe Engage experience.
Experience managing email programs within a segmented database of various customer profiles
Experience in using Salesforce, specifically for Campaign Management and Reporting.
Team player with a successful track record of working with cross-functional groups
Enjoys learning new skills in an ever-changing environment
Generalist experience in email marketing
Project management skills and prior experience managing campaign execution from planning through to implementation, measurement and analysis
Excellent communication skills
Keen focus on campaign quality (attention to detail) to ensure that customer campaigns go out to the right set of customers without typos, incorrect/broken links

Nice To Haves

Experience managing email marketing programs within B2B SaaS, Software or PropTech highly preferred.
Bachelor's degree preferred in Communications, Marketing, or similar experience

Responsibilities

End-to-End Campaign Execution: Build, QA, and deploy email campaigns across multiple workspaces. Proofread, and test all email assets and construct complex campaign flow logic according to best practices established by the Marketo Admin.
Data & Audience Management: Execute list imports/uploads and segment target audiences by rigorously analyzing division-specific data. Build and maintain audience lists to ensure data integrity and targeting accuracy.
Tracking & Reporting: Implement and validate all necessary tracking code across campaigns. Generate and analyze performance reports to ensure data accuracy and identify immediate optimization opportunities.
Platform Maintenance & Support: Actively troubleshoot operational issues under the Marketo Admin's guidance. Review and document campaign execution processes based on business needs and best practices.