Enrollment Specialist (Fully Remote)

My Virtual Academy•Detroit, MI

2d•Remote

About The Position

At My Virtual Academy, we don’t just enroll students — we open doors. Since 1991, we’ve been helping K-12 learners and young adults across Michigan discover a tuition-free path to graduation that fits their life, their pace, and their dreams. As our next Enrollment Specialist, you’ll be the trusted guide who shows families how flexible, accessible online learning can transform their child’s educational journey. If you love connecting with people, telling a great story, and turning hesitant inquiries into excited “yes, we’re in!” moments, this role was made for you. We’re a mission-driven team committed to increasing graduation rates and reimagining what K-12 education can look like. Our tuition-free virtual classes, 24/7 access to learning materials, and dedicated tech support give every student the chance to succeed on their own terms—wherever they are in their journey. When you join My Virtual Academy, you’re not just filling a role: you’re helping shape brighter futures, one family at a time. The Enrollment Specialist is the face and voice of My Virtual Academy for prospective families. You’ll combine the warmth of a trusted advisor with the drive of a top-performing sales pro—building real relationships, painting a vivid picture of what online learning makes possible, and walking parents and students through every step of the enrollment journey. From the first phone call to a fully approved enrollment, you’ll be the reason families feel confident, supported, and excited about their choice.

Requirements

High school diploma.
At least 1 year in a technical support or customer success role.
Ability to master our SIS (Genius) and maintain organized records across SIS and CRM platforms.
Superior presentation and interpersonal skills for engaging parents, students, and staff.
A genuine dedication to K-12 online education and increasing graduation rates.
Successful completion of physical, drug screen, and background check.

Nice To Haves

Associate’s degree or higher.
Experience in K-12 education or edtech (admissions, recruitment, youth development, or social services).
Background in sales, account management, or consultative customer success.
Proficiency with Salesforce (or comparable CRM).
Proficiency in Microsoft 365.

Responsibilities

Connect with prospective families by phone, text, and email — listening to their goals, addressing concerns, and showing them how My Virtual Academy can be the right fit.
Craft compelling, personalized conversations that highlight the flexibility, accessibility, and life-changing impact of our tuition-free K-12 online programs.
Follow up on recruitment leads daily, turning interest into action and keeping the enrollment pipeline moving with energy and momentum.
Confidently overcome objections, answer tough questions, and serve as a passionate advocate for online education.
Proactively manage customer relationships to drive program adoption, retention, and long-term student success.
Develop and nurture meaningful relationships with prospective and current students and their parents throughout the enrollment lifecycle.
Serve as a steady, trusted point of contact — building rapport, earning trust, and creating an experience families want to recommend to others.
Guide families through enrollment from start to finish, including application, student documentation, eligibility review, and final approval, ensuring smooth program adoption.
Gather, organize, and process all necessary documentation accurately and efficiently.
Assess and determine program eligibility based on specific district and program guidelines.
Respond promptly to inquiries with warmth, professionalism, and a solutions-oriented mindset.
Partner closely with School Partnership, Pupil Accounting, and Teachers to align on customer needs and cultivate expansion opportunities.
Share family insights with internal teams to continuously improve the enrollment experience.
Maintain detailed, current knowledge of all My Virtual Academy programs and policies to deliver accurate, confident information to every stakeholder.
Maintain organized, accurate records in our SIS (Genius) and CRM (Salesforce) platforms.
Demonstrate initiative and accountability in resolving concerns and issues that arise during enrollment.
Ensure full compliance with all organizational policies and procedures.