Enrollment Marketing Manager (Hybrid)

Baylor Scott & White Health•Dallas, TX

6d•Hybrid

About The Position

Levanto, a subsidiary of Baylor Scott & White Health, is building a modern activation engine to ensure patients and members can easily discover, enroll in, and engage with our digital and hybrid care programs. We’re looking for an Enrollment Marketing Manager to play a critical role in driving enrollment outcomes across employer and payer populations. This role sits within the Activation team and is focused on client performance. You will own enrollment campaign execution for assigned accounts, partner closely with Client Success, and be accountable for eligible → enrolled conversion rates. This is a hands on role for someone who enjoys shipping work, learning quickly from data, and continuously improving results.

Requirements

Bachelor’s degree in Marketing, Business, Communications, or a related field
3+ years of experience in enrollment, growth, lifecycle, or performance marketing
Hands on experience executing multi channel marketing campaigns tied to conversion outcomes
Strong analytical skills and comfort using data to guide decisions
Ability to work effectively across teams including Client Success, Product, and Operations
Bachelor's or 4 years of work experience above the minimum qualification
3 Years of Experience

Nice To Haves

Experience in healthcare, digital health, or other regulated industries
Familiarity with employer based or B2B2C enrollment models
Experience supporting client or program launches
Braze campaign build and data analysis experience

Responsibilities

Plan, build and execute multi channel enrollment and activation campaigns across email, SMS, in app, web, paid, and direct mail in Braze
Own execution for launches, relaunches, and ongoing activation efforts for assigned employer and payer accounts
Monitor enrollment performance and activation rates; iterate quickly based on results
Ensure every campaign is anchored to clear goals, success metrics, and follow up actions
Serve as the enrollment marketing execution partner to Client Success teams
Collaborate on activation plans that align to each client’s population, timing, and constraints
Facilitate and when necessary attend client on-site activation events
Train Client Success on available activation tactics, playbooks, and best practice recommendations
Support Client Success in improving participation and adoption through targeted activation strategies
Identify drop offs and opportunities across the eligible → enrolled funnel
Apply learnings from performance data to improve messaging, cadence, channel mix, and targeting for each specific employer
Bring a test and learn mindset to campaign execution, applying what works and retiring what doesn’t
Partner with Marketing, Operations, Product, and Engineering to ensure campaigns are executed accurately and efficiently
Coordinate with experimentation and optimization partners to apply proven tactics into client execution
Ensure all campaigns align with BSWH and/or Levanto brand standards, compliance requirements, and patient experience principles