Enrollment Communications Manager

Lakeland University•Plymouth, WI

About The Position

The Enrollment Communications Manager is responsible for managing and optimizing prospective student communications through the institution's Customer Relationship Management (CRM) platform. This position supports enrollment goals by developing targeted, data-driven communication campaigns that engage prospective students throughout the admissions funnel-from inquiry to enrollment. Working collaboratively with Admissions, Marketing and Communications, Enrollment Management, Information Technology, and academic departments, the Enrollment Communications Manager ensures timely, personalized, and effective communications that enhance the student experience while supporting recruitment strategies.

Requirements

Master's Degree required
Must be proficient in the use of Admissions CRMs with a willingness for continuous learning
Must be proficient in the use of Microsoft Office (Excel, PowerPoint and Word) or similar products
Demonstrate ability to maintain a high degree of confidentiality
Ability to effectively manage time and priorities
Ability to prioritize office workflow and make effective administrative decisions to increase efficiency, accuracy, and productivity
Demonstrated ability to tactfully and effectively communicate (written and verbal) with a variety of individuals
Strong critical thinking skills
Demonstrates organizational ability, and attention to detail and accuracy
Ability to work independently as well as in a team environment
Ability to work evenings or weekends as needed

Responsibilities

Create, test, and deploy email, SMS, event, and workflow communications
Design, build, test, and deploy workflows, forms, queries, portals, reports, and other Slate deliverables to meet departmental and institutional objectives.
Develop and maintain personalized communication plans that align with institutional branding and recruitment strategies for undergraduate, graduate, transfer, adult, online, and international student populations
Collaborate with Marketing to create compelling email content, landing pages, digital forms, and event communications
Coordinate communication calendars to ensure consistent messaging across multiple audiences
Support recruitment campaigns promoting campus visits, application deadlines, financial aid, admitted student events, and enrollment initiatives
Monitor campaign performance including: Open rates, Click-through rates, Conversion rates, Application yield, Enrollment outcomes
Generate reports and dashboards to support enrollment decision-making
Build queries, ad-hoc reports, and dashboards within Slate or related data tools to support decision-making and operational needs, based on analysis or specifications provided by stakeholders.
Recommend improvements based on analytics and user behavior
Collaborate with admissions counselors to identify communication opportunities for specific populations
Assist with recruitment events through CRM registrations, reminders, surveys, and follow-up campaigns
Support recruitment initiatives through audience segmentation and personalized outreach
Maintain and optimize the admissions CRM (Slate)
Segment and assign leads, maintaining letters in Slate as up to date and current, releasing and assigning letters
Develop automated workflows and drip campaigns based on student behavior and recruitment milestones
Ensure CRM data integrity by monitoring records, imports, exports, and segmentation
Troubleshoot the system as needed
Evaluate existing communication workflows for efficiency and effectiveness
Recommend new CRM functionality and automation opportunities
Participate in CRM upgrades, testing, and implementation of new features
Identify and recommend ways to leverage Slate's full capabilities to improve business processes, address challenges, and reduce inefficiencies across functional areas.
Analyze current workflows and design new processes within Slate that promote operational efficiency, data quality, and strategic advantage.