Enrollment Communications Manager

Yeshiva University•New York, NY

7d•$100,000 - $110,000•Onsite

About The Position

The Enrollment Communications Manager is the architect of prospect and applicant communications for the Katz School’s enrollment unit. This role owns the strategy, sequencing, copywriting, and performance optimization of all nurture communications that move prospective students from initial inquiry through deposit. This is a senior-level individual contributor role.

Requirements

Bachelor's degree in Marketing, Communications, or related field
Minimum 4 years of experience in email marketing, marketing automation, or digital communications
Strong copywriting skills
Experience optimizing campaigns using CRM platforms (e.g. HubSpot, Slate, Salesforce)
Experience analyzing campaign performance and translating data into actionable communication and enrollment strategies
Highly organized and self-directed; comfortable managing a high volume of active sequences across multiple programs simultaneously without losing quality or attention to detail

Nice To Haves

experience in graduate admissions/enrollment a plus

Responsibilities

Create and manage content across email, text, chat, and other related communication channels
Design and manage communication journeys across the full enrollment funnel (lead → inquiry → application → admission → deposit)
Build targeted communication strategies for distinct student populations and define messaging cadence, sequence, and channel mix based on audience and program characteristics
Develop, implement, and optimize enrollment communication content, workflows, triggers, and lifecycle campaigns within the CRM
Partner with admissions counselors and enrollment leadership to identify common applicant questions, objections, and decision factors, and translate those insights into communication strategies
Develop and execute communication strategies designed to support admitted student engagement and deposit conversion
Collaborate with the Associate Director of Admissions Operations on campaign execution, workflow builds, and platform automations
Track key engagement, progression, and conversion metrics on a daily basis
Continuously test and refine communication strategies (copy, sequencing, timing, segmentation, channel mix) to improve engagement, progression, and conversion outcomes
Analyze progression and conversion rates between enrollment stages and identify communication strategies that improve movement through the funnel
Develop and maintain dashboards and reports that surface actionable insights for real-time decision-making
Report insights and recommendations to leadership
Maintain a working knowledge of each program’s curriculum, faculty expertise, student research and projects, and notable campus experiences
Maintain a working knowledge of student outcomes, including licensure rates, career placement, salary data, internships, and capstone project experiences
Maintain a working knowledge of current job market trends and employer expectations relevant to each program area
Maintain a working knowledge of New York City as a destination for career launch and professional growth — including its industry landscape and employer networks