Engineering Manager, Site Experience & Lead Gen

Birdy Grey•Los Angeles, CA

27d•Hybrid

About The Position

Birdy Grey is seeking an Engineering Manager to lead their Site Experience and Lead Gen engineering teams. This role involves managing software engineers across two squads: Site Experience, focusing on storefront features for a custom Shopify Hydrogen build, and Lead Gen, concentrating on conversion optimization, A/B testing, and top-of-funnel experimentation. The manager will remain technically involved, contributing to storefront performance, Web Vitals, bug fixes, and building supporting tooling and microservices. A primary focus of this role is the growth and development of the engineers on the team, helping them advance their skills and careers.

Requirements

6+ years in software engineering
2+ years in a people leadership role
Demonstrated track record of growing and developing direct reports
Experience managing 3+ direct reports
Strong TypeScript fundamentals
Experience with modern JavaScript frameworks (React, Remix, Next.js, etc.)
Experience with Node, Python, or Ruby for backend services and microservices
Experience with CI/CD pipelines, deploy infrastructure, and developer tooling
Experience implementing and leading agile processes
Genuine enthusiasm for AI as a force multiplier for engineering teams
Communicates the 'why' behind decisions
Writes well-scoped tickets with unambiguous acceptance criteria
Experience with marketing and analytics pixels, Google Tag Manager, and marketing tech ops
Comfortable working with marketing and data teams on web events, both client-side and server-side
Experience with cloud services and architectures (GCP preferred)
Effective at influencing, building trust, and collaborating cross-functionally
Hard working and willing to roll your sleeves up
Entrepreneurial spirit — thrive in a dynamic, fast-paced, fluid environment; comfortable with ambiguity and proactive about leading projects

Nice To Haves

Shopify Hydrogen / Shopify Plus experience
React experience specifically
Hands-on experience using AI tooling (Claude Code, Cursor, Copilot, etc.) to improve developer workflows or team processes
Experience with experimentation platforms (GrowthBook, Optimizely, LaunchDarkly, etc.)
General security best practices awareness
Start-up experience
Scrum Master or similar certifications
Interest in bridal, suiting, and fashion

Responsibilities

Invest meaningfully in direct reports' growth through stretch projects, expanded scope, and visibility opportunities.
Provide architectural mentorship on system design, trade-offs, and long-horizon thinking.
Run consistent 1:1s, goal-setting, and performance review cycles.
Communicate the 'why' behind decisions to foster independent, aligned decision-making.
Foster psychological safety by modeling vulnerability and owning mistakes.
Adapt management style to individual needs and solicit feedback.
Own the platform around the storefront, including deploy pipeline, developer tooling, AI-assisted developer experience, and supporting microservices/data layers.
Champion observability, resiliency, and performance across the storefront and services (Sentry, performance budgets, alerting, on-call).
Explore AI and emerging developer practices to enhance team output and developer experience.
Collaborate with the Director of Engineering on the technical roadmap, balancing feature work, tech debt, and platform investment.
Stay hands-on to unblock the team with bug fixes, tooling work, and microservices scaffolding.
Lead agile processes (standups, grooming, planning, retros) and write clear, well-scoped tickets.
Identify and mitigate risks throughout development lifecycles.
Foster a culture of test-driven development, code review, and engineering quality.
Promote a culture of impeccable documentation.
Partner with Product and Product Design on requirements, feasibility, trade-offs, and roadmap.
Partner with Marketing, eCommerce, and Data teams on experimentation, storefront features, and analytics implementation.
Ensure compliance with accessibility standards (WCAG 2.1) and privacy frameworks (GDPR, CCPA).

Benefits

Competitive Compensation
Annual Performance Bonus
100% employer covered medical dental & vision plans
50% spouse and dependent medical coverage
Access to One Medical
Mental Health Benefits
401K + up to 4% match after 3 months
Generous PTO: Flexible Open PTO Policy
11 paid holidays
Monthly wellness day
Monthly wellness stipend
Summer Fridays
Partial remote with a high level of autonomy and accountability
Employee Discount: Free bridesmaid dresses + 50% discounts on Birdy Grey products
3 months of paid parental leave