Engagement Planner

CMI Media Group • Philadelphia, PA

1d

About The Position

CMI Media Group is seeking a detail-oriented, driven, and proactive Engagement Planner to develop and deliver multichannel media campaigns for healthcare marketing. The role manages data-driven media activations from strategy through execution, using the company’s planning tools and analytics platforms to support campaign performance and client results. The Engagement Planner collaborates with suppliers, publishers, internal teams, clients, and vendors, and guides Associate Engagement Planners. The stated base salary range is $50,000 to $90,000; individual compensation varies based on business needs, experience, responsibility level, and qualifications.

Requirements

• At least 2 years of experience as a Media Planner or Buyer.
• Strong understanding of media fundamentals and a track record across digital and traditional channels.
• Ability to multitask, prioritize deliverables, and manage complex timelines in a fast-paced agency environment.
• Strong attention to detail and accuracy across budgets, flowcharts, specifications, and campaign reporting.
• Strong interpersonal and relationship-building skills, with the ability to collaborate across internal teams, clients, and vendors.
• Curiosity and enthusiasm for healthcare marketing and a desire to create work that positively impacts patients’ lives.

Responsibilities

• Develop and execute tactical media plans across Display, Custom Digital Programs, Email, Print, Point of Care (POC), and Conferences.
• Partner with suppliers and publishers at the brand level to negotiate placements, optimize spend, and maximize reach and return on investment.
• Use CMI’s proprietary planning tools and analytics platforms to develop data-backed strategies, track performance, and support client results.
• Manage day-to-day campaigns, ensuring on-time delivery, budget adherence, accurate trafficking, and quality control.
• Guide and coach Associate Engagement Planners and contribute to an inclusive environment focused on team growth and success.

Benefits

• Ongoing professional development and mentorship programs.
• Exposure to industry-leading campaigns and proprietary tools.
• Competitive compensation package and robust benefits.
• A culture that supports work-life harmony.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed