Engagement Planner

CMI Media Group•Parsippany, NJ

6d•$50,000 - $90,000

About The Position

CMI Media Group is seeking a detail-oriented, driven, and proactive Engagement Planner to craft and deliver multichannel media campaigns for healthcare audiences. The role manages data-driven media activations from strategy through execution, using planning tools and analytics platforms to develop strategies, monitor performance, and deliver client results. The planner collaborates with suppliers, publishers, internal teams, clients, and vendors, and guides Associate Engagement Planners. The position supports healthcare marketing campaigns intended to connect people with therapies and healthcare solutions.

Requirements

At least 2 years of experience as a Media Planner/Buyer.
Strong command of media fundamentals and a proven track record across digital and traditional channels.
Ability to multitask, prioritize deliverables, and manage complex timelines in a dynamic, fast-paced agency environment.
High attention to detail and precision in budgets, flowcharts, specifications, and campaign reporting.
Strong interpersonal and relationship-building skills, with the ability to collaborate across internal teams, clients, and vendors.
Curiosity and enthusiasm for healthcare marketing and a desire to create work that impacts patients’ lives.

Responsibilities

Develop and execute tactical media plans across Display, Custom Digital Programs, Email, Print, Point of Care (POC), and Conferences.
Partner with suppliers and publishers at the brand level to negotiate placements, optimize spend, and maximize reach and return on investment.
Use proprietary planning tools and analytics platforms to develop data-backed strategies, track performance, and deliver client results.
Manage day-to-day campaigns, including on-time delivery, budget adherence, trafficking, and quality control.
Guide and coach Associate Engagement Planners, supporting an inclusive environment of continuous growth and team success.