Engagement Editor (Contract)

The Weather Company • Atlanta, GA

4d • Hybrid

About The Position

The Engagement Editor supports how The Weather Company’s programming team plans, produces, and promotes content for millions of daily users. The role combines editorial judgment with hands-on technical work using AI tools and algorithmic curation to deliver the right content to the right people at the right time. The editor brings technical curation knowledge into day-to-day programming decisions and helps translate the team’s strategic content vision into execution.

The role is based in New York or Atlanta, with three days a week in the office, and reports to the Director, Programming. The Engagement Editor curates homepage and landing-page content, manages in-app modules and promotional surfaces, and writes and sends push notifications. They use audience data and AI-backed curation tools to guide planning, packaging, timing, and placement while maintaining accuracy, editorial quality, voice, and craft.

Requirements

• Strong news judgment and a proven ability to make editorial decisions about what matters to audiences and when to deliver it.
• Hands-on experience with algorithmically curated landing experiences and familiarity with the mechanics that drive visibility and engagement.
• Working familiarity with display copy, SEO/AEO, visual storytelling, and video production.
• Proven editorial decision-making and a high standard for accuracy, voice, and craft.
• Experience making data-backed decisions, including reading analytics and turning insights into action.
• Hands-on experience using AI tools to make editorial work faster or better without lowering standards.
• Curiosity, a growth mindset, openness to feedback, eagerness to learn new tools and workflows, and willingness to challenge inefficient systems.

Responsibilities

• Write and send breaking-news and editorial push notifications, selecting the appropriate story, timing, and audience without over-firing.
• Build, schedule, and update in-app banners and promotional slots.
• Curate and merchandise the homepage and key landing surfaces, keeping placements fresh as stories develop.
• Manage on-site and in-app content modules and curation surfaces.
• Design and execute content experiences using strategic messaging, cohesive module branding, and data-driven timing.
• Provide data-based feedback to the newsroom about trending topics and potential coverage shifts.
• Test and adjust headlines, packaging, and placement to grow engagement.
• Help inform the content agenda by applying news judgment and understanding audience needs.
• Use data and AI-backed algorithmic curation tools to guide planning and programming decisions.
• Maintain a forward-looking content calendar that anticipates known events.
• Use AI tools to accelerate planning and programming while maintaining accuracy and quality.
• Identify stories that merit greater promotion, using editorial judgment as well as performance metrics.
• Maintain high editorial standards for accuracy, voice, and craft across programming content.
• Apply working knowledge of display copy, SEO/AEO, visual storytelling, and video to content packaging.
• Flag quality issues early and push back when content is not ready, including under time pressure.
• Coordinate with the content team so programming decisions reflect what is being produced as well as available data.
• Set tone and advocate for editorial judgment on story selection, framing, and promotion decisions.
• Translate between editorial and technical priorities and contribute technical curation knowledge to the team's daily work.
• Own homepage and push curation on assigned shifts, using working knowledge of the algorithms and mechanics that drive visibility.
• Turn feedback data into actionable decisions about timing, packaging, and placement, and optimize headlines, alerts, and modules for engagement.

Benefits

• Flexible Time Off program
• Hybrid work model
• Variety of medical insurance options, including a $0-cost employee premium coverage option
• Benefits effective on day one of employment
• Competitive 401(k) match with no vesting requirement
• National health, dental, and vision plans
• Progressive family plan benefits
• Opportunity to work for a global, industry-leading technology company
• Impactful work in a collaborative environment

What This Job Offers

• Education Level: No Education Listed