Engagement Editor (Contract)

The Weather Company • Atlanta, GA

5d • Hybrid

About The Position

The Engagement Editor works at the center of the programming team’s planning, production, and promotion of content for millions of daily users. This is both an editorial and technical role, involving daily use of AI tools and algorithmic curation to deliver the right content to the right people at the right time. The editor applies sound editorial judgment alongside technical execution and helps translate the team’s content strategy into day-to-day programming decisions.

Responsibilities include writing and sending push notifications, building and updating in-app banners and promotional slots, curating the homepage and other content surfaces, and managing on-site and in-app modules. The editor uses data and AI-backed curation tools to inform planning, programming, timing, packaging, and placement; supports newsroom decisions with audience and trend feedback; and maintains a forward-looking content calendar. The role also upholds editorial quality, collaborates across the content team, and seeks to grow engagement and reach.

The position is based in New York or Atlanta, follows a hybrid model with three days a week in the office, and reports to the Director, Programming. The role is identified as a contract position.

Requirements

• Strong news judgment and a proven ability to decide what matters most to the audience and when to deliver it.
• Hands-on experience with algorithmically curated landing experiences and familiarity with the mechanics that drive visibility and engagement.
• Working familiarity with display copy, SEO/AEO, visual storytelling, and video production.
• Proven editorial decision-making and a high quality bar for accuracy, voice, and craft.
• Experience making data-backed decisions, reading analytics, and turning insights into action.
• Hands-on experience using AI tools to make editorial work faster or better without lowering standards.
• Curiosity, a growth mindset, openness to feedback, eagerness to learn new tools and workflows, and willingness to challenge inefficient systems.

Responsibilities

• Write and send breaking-news and editorial push notifications, ensuring the right story reaches the right audience at the right time without over-firing.
• Build, schedule, and update in-app banners and promotional slots.
• Curate and merchandise the homepage and key landing surfaces, keeping placements fresh as stories develop.
• Manage on-site and in-app content modules and curation surfaces.
• Design content experiences using strategic messaging, cohesive module branding, and data-driven timing.
• Provide data-based feedback to the newsroom about trending topics and potential shifts in coverage.
• Test and adjust headlines, packaging, and placement to grow engagement.
• Help drive the content agenda by informing coverage and framing with news judgment and an understanding of audience needs.
• Use data and AI-backed algorithmic curation tools to guide planning and programming decisions.
• Maintain a forward-looking content calendar that anticipates known events.
• Use AI tools to accelerate planning and programming while maintaining accuracy and quality.
• Translate the team's content strategy into day-to-day programming decisions using algorithmic and AI-powered tools.
• Maintain high editorial standards for accuracy, voice, and craft across programming content.
• Apply working knowledge of display copy, SEO/AEO, visual storytelling, and video to content creation and packaging.
• Identify quality issues early and push back when content is not ready.
• Coordinate with the content team so programming decisions reflect the content being produced.
• Set tone and push back on story selection, framing, or promotion when editorial judgment calls for it.
• Translate between editorial and technical priorities and share technical curation knowledge with the team.
• Own homepage and push curation during assigned shifts, applying working knowledge of visibility and engagement mechanics.
• Turn feedback data into actionable decisions about timing, packaging, and placement.
• Optimize headlines, alerts, and modules for engagement and build on successful approaches.

Benefits

• Flexible Time Off program
• Hybrid work model
• Variety of medical insurance options, including $0-cost premium employee coverage
• Benefits effective on day one, including a competitive 401(k) match with no vesting requirement
• National health, dental, and vision plans
• Progressive family plan benefits
• Opportunity to work for a global and industry-leading technology company
• Impactful work in a collaborative environment

What This Job Offers

• Education Level: No Education Listed