Engagement Director

Greenpeace MENA

2d•Onsite

About The Position

The Engagement Director will manage the implementation and refinement of GP MENA’s Engagement Strategy. This includes organizing, coordinating, and reviewing engagement programs, developing strategies, managing the department's budget, integrating with other internal departments, and establishing external networks and relationships to advance Greenpeace's cause. The role involves managing the engagement department, fostering a collaborative team culture, and determining effective means to achieve program, fundraising, and organizational goals. The Engagement Director will also contribute to the overall priorities and strategic direction of Greenpeace MENA as part of the Senior Management Team.

Requirements

Bachelor’s degree, ideally in marketing, advertising, communications, media studies/journalism, or a related field.
A minimum of 10 years of engagement experience in the I/NGO sector, at a senior level and directly leading teams.
Proven success in data-driven decision-making through effective analysis and reporting.
Experienced in creative marketing for consumer products and/or advocacy communications for individuals.
Passion for digital communications technologies and experience in both offline and online mobilization and communications.
Achieve objectives in a professional and timely manner.
Effectively building and maintaining relationships with coworkers and colleagues.
Experience in multicultural organizations.
Strong management skills and the ability to motivate, inspire, and develop a diverse staff, including team members working in the MENA region.
Excellent interpersonal and communication skills in the English language and the capacity to interact effectively with a broad range of individuals and organizations.
Arabic is a plus.
Entrepreneurship includes a proven ability to develop and execute new and innovative engagement models with a focus on growth.
Skilled in supporter and/or donor acquisition.
Experience in public engagement (mobilization of people), fundraising, and/or marketing.
Understanding and familiarity with the NGO sector.
Highly developed skills in performance and income forecasting, budget writing, and management.
Ability to mentor, coach, and train team members.
Good understanding of the media and political landscape.
Understanding of supporter segmentation and supporter journeys/loyalty strategies.
Knowledge and understanding of the design and implementation of communication and mobilization strategies.
Build and manage relationships with supporters and donors.
Being assertive and a team player.
Ability to communicate to a target audience.
An openness to learn, in particular, from the engagement experience of other countries.
Proactive and confident.
Develop successful strategies, have a strategic orientation, and build a model for change.
Ability to plan and organize, as well as to utilize all organizational resources to the fullest, including working with remote teams.
Empower and develop people.
Act as a champion for audience-focused communications throughout the organization.
Ability to serve as an effective manager, networker, and influencer working on organizational strategy and planning.
Play an active role in campaign project teams to advise and lead the Engagement elements of each campaign.
Ensure that the Engagement team understands and refines relationships with key audiences.
Commitment to Greenpeace’s core values in response to environmental and peace issues through non-violent, direct action-led campaigning in line with its mission.

Nice To Haves

Arabic is a plus.

Responsibilities

Designs engagement strategies that include communications, media, digital, and community engagement plans to increase brand awareness and ensure a growing and nurtured supporter base.
Defines engagement objectives and KPIs with the team for campaign projects, fundraising, and organizational goals.
Generates and supports the implementation of engagement and strategic communication projects to build the GP MENA brand and narrative in the region.
Approves narrative and messaging for strategic communication outputs and materials.
Builds & fosters relationships with key stakeholders across traditional and online media channels.
Establishes and implements strategic communications plans.
Establishes & delivers ambitious goals to increase recruitment and deep and continued engagement of supporters across all channels.
Keeps up-to-date with developments in the digital, communications, technology, and NGO sectors.
Maintains a thorough understanding of the organization's activities and its position in the MENA region.
Suggests & supports the shared Key Performance Indicators (KPIs) that reflect both engagement and fundraising goals, ensuring a unified approach to supporter interactions.
Highlights the potential for launching joint initiatives that leverage the strengths of both departments' fundraising and engagement, such as combined events or co-branded campaigns.
Submits and manages the engagement budget and resource allocation.
Supports, coaches, and leads the engagement team, including allocating work, setting objectives and standards for tasks, monitoring performance on assignments, evaluating results, and providing constructive feedback.
Acts in partnership with the Programme Director and the Fundraising Director to ensure the engagement potential of campaigns and fundraising is identified and maximized and provides advice and leadership in this area.
Plays an active role as a member of the Senior Management Team in contributing to the overall priorities and strategic direction of Greenpeace MENA.
Ensures quality control by setting standards, mentoring and advising, planning training programmes, and helping assess staff and evaluate projects.
Acts as the focal point for Engagement with Greenpeace International and other Greenpeace offices in our global network.
Develops & maintains relationships with Greenpeace international colleagues who provide strategic input to global strategies and collaborate on global projects.
Oversees the development and management of an integrated and coherent supporter journey for new or existing supporters and donors.
Collaborates with fundraising teams to deepen relationships with both financial and non-financial supporters.
Oversees effective data management, ensuring that platforms and processes are optimized for effective engagement, outstanding supporter care, optimization, and critical analysis and reporting for key stakeholders.
Builds & manages relationships with external suppliers and partners.
Emphasizes the importance of incorporating storytelling into engagement campaigns to connect more deeply with the audience and enhance fundraising efforts.