Engagement & Data Strategy Manager

Western Governors University•Salt Lake, UT

6d•Hybrid

About The Position

If you’re passionate about building a better future for individuals, communities, and our country—and you’re committed to working hard to play your part in building that future—consider WGU as the next step in your career. Driven by a mission to expand access to higher education through online, competency-based degree programs, WGU is also committed to being a great place to work for a diverse workforce of student-focused professionals. The university has pioneered a new way to learn in the 21st century, one that has received praise from academic, industry, government, and media leaders. Whatever your role, working for WGU gives you a part to play in helping students graduate, creating a better tomorrow for themselves and their families. The salary range for this position takes into account the wide range of factors that are considered in making compensation decisions including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs. At WGU, it is not typical for an individual to be hired at or near the top of the range for their position, and compensation decisions are dependent on the facts and circumstances of each case. A reasonable estimate of the current range is: Grade: Professional 307 Pay Range: $68,300.00 - $102,500.00 Job Description The Engagement & Data Strategy Manager is responsible for driving user engagement strategy, strengthening internal and external partnerships, and translating data into actionable insights. This role blends strategic planning, stakeholder activation, data storytelling, and program evaluation to enhance user experience and ensure measurable impact. This position partners cross-functionally to design and execute engagement initiatives, manage grant processes and reporting, and synthesize qualitative and quantitative insights (including focus groups and dashboards) into clear, actionable recommendations. This job description includes a general representation of job requirements rather than a comprehensive inventory of all required responsibilities or work activities. The contents of this document or related job requirements may change at any time with or without notice. This job description includes a general representation of job requirements rather than a comprehensive inventory of all required responsibilities or work activities. The contents of this document or related job requirements may change at any time with or without notice.

Requirements

Strong ability to develop engagement strategies grounded in data and user insights
Experience building partnerships and influencing stakeholders across organizations
Advanced data visualization and reporting skills (Power BI preferred)
Excellent written and verbal communication skills, including storytelling with data
Ability to synthesize qualitative and quantitative inputs into clear recommendations
Strong project management and organizational skills, with attention to detail
Ability to navigate ambiguity and drive outcomes in a fast-paced environment
Bachelor’s degree in Business, Communications, Public Administration, Data Analytics, or a related field
5+ years of experience in engagement strategy, partnerships, program management, or related roles
Experience with grant writing, reporting, or program funding processes
Demonstrated experience building dashboards and leveraging data tools (Power BI strongly preferred)
Experience facilitating stakeholder discussions, focus groups, or user research
Equivalent relevant experience performing the essential functions of this job may substitute for education degree requirements.

Nice To Haves

Experience in higher education, nonprofit, or mission-driven organizations
Familiarity with CRM or engagement platforms
Experience managing cross-functional initiatives and driving adoption at scale

Responsibilities

Develop and execute user engagement strategies that increase participation, satisfaction, and long-term adoption
Activate and manage internal and external partnerships to support program goals and expand reach
Lead grant writing efforts, including proposal development, reporting, and compliance tracking
Design, build, and maintain Power BI dashboards to monitor key metrics and inform decision-making
Translate data insights into compelling narratives and communications for diverse stakeholders
Facilitate and synthesize focus groups and user feedback into clear themes, insights, and recommendations
Partner with cross-functional teams to align engagement initiatives with organizational priorities
Create and manage communication plans to support engagement initiatives and partnership activation
Monitor program performance and continuously optimize strategies based on data and feedback