Engagement Coordinator

Lifelong Learning Administration Co•Flint, MI

1d•Remote

About The Position

The Engagement Coordinator is responsible for implementing student recruitment strategies to meet schools’ enrollment goals and support relations with local community agencies. Serve as a point of contact for prospective families and promote the school’s academic programs. The position directs outreach strategy execution, establishes and monitors engagement and enrollment documentation standards, and ensures data integrity and audit readiness through oversight and analytical review. This position reports to the Vice President, Business Relations or designee.

Requirements

Knowledge of enrollment best practices, preferably in a public-school setting.
Knowledge and understanding of the organization’s culture, business units, services, and products.
Understanding of student recruitment strategies, community engagement, and outreach planning.
Familiarity with local and national school landscape and competition.
Excellent interpersonal, customer service, and relationship-building skills.
Strong verbal and written communication skills, including public speaking and group presentations.
Skilled in using CRM systems to manage application workflows, track engagement, and document outreach efforts in a clear and auditable manner.
Ability to work independently while managing multiple responsibilities and deadlines.
Ability to maintain confidentiality and discretion when working with student and family information.
Ability to problem-solve and think critically in a dynamic, people-centered environment.
Ability to work flexible hours, including evenings and weekends as needed for recruitment events.
Ability to travel for multiple days to attend events in support of the school brands’ recruitment efforts.
Ability to maintain detailed, accurate records to support data-driven decisions.
Self-sufficient, resourceful, and committed to providing excellent customer service
Bachelor’s degree preferred or 2 years’ equivalent experience in student recruitment, enrollment, sales, and/or customer service.
Minimum of 3 years of relevant experience, preferably in a school or educational setting.
Availability for evening/weekend work and multi-day travel is required to support outreach events.
Experience with CRM platforms and lead management tools.
Ability to provide exceptional customer service in a professional environment, with a focus on resolving issues efficiently and effectively.
Proficiency in MS Office (Word, Excel, PowerPoint, Outlook) and virtual communication platforms (Zoom, Teams).
Ability to travel up to 50% in performance of job duties is required.
Vision: Ability to read small print and view a computer screen for prolong periods, prepare, or inspect documents and operate office equipment.
Hearing: Ability to hear average or typical conversations and receive ordinary information.
Speech: Ability to be understood in face-to-face communication, in person or remote, to speak with a level of proficiency and volume to be understood over a telephone or computer.
Mental Demands: Ability to read, write, understand, interpret, and apply information at a moderately complex level essential for successful job performance; math skills at a high school proficiency level; judgement and the ability to process information quickly; learn quickly and follow verbal procedures and standards; give verbal instruction; rank tasks in order of importance; copy, compare, compile and coordinate information and records.
Frequent multi-tasking, changing of task priorities, repetitious exacting work.
Understand how to manage stress.
High workflow management, high project coordination, and high people engagement.
Upper Body Mobility: Ability to use fingers to make small movements such as typing, picking up small objects, or pinching fingers together, use hands to grasp, and manipulate small objects; twist and bend at wrist and elbow; extend arms to reach outward and upward; use hands and arms to lift objects; turn, raise, and lower head.
Strength: Ability to lift, carry, push, and pull objects weighing up to 25 pounds.
Environmental Requirements: Ability to encounter constant work interruptions; work cooperatively with others; work independently; work indoors.
Prolonged period sitting at a desk and working on a computer.
Work in a low to moderate noise environment with frequent deadline pressures.

Responsibilities

Acts as the primary decision maker for engagement strategy execution within assigned scope, exercising independent judgment on outreach and partnership approaches.
Represents the organization in high level partnership discussions and makes recommendations that materially affect enrollment outcomes.
Leads community engagement initiatives and partnership efforts, coordinating across teams and external stakeholders without direct supervisory responsibility.
Evaluates and prioritizes community partnerships based on strategic impact, organizational goals, and market conditions.
Analyzes engagement and enrollment trends to inform strategy and advise leadership.
Manages budget for local enrollment driven events and activities.
Oversee small to mid-sized events at the local level, e.g. food drives.
In collaboration with the Business Relations & Outreach Department, implement outreach plans.
Represent the school at external events including school fairs, community events, community collaboratives, and educational conferences.
Conduct regular outreach to schools, and community partners using approved organizational materials and systems.
Support the development of partnerships with organizations to strengthen awareness and access to the school’s programs.
Keep abreast of local community gatherings, events, activities that would help school relations in the community or student recruitment.
Research partnership prospects and schedule introductory meetings with agencies, including organization’s website, social media presence, association with other community organizations.
Record company information, contacts, notes, interactions, and outcomes in the organization’s CRM and related software systems.
Leverage the organization’s procedure to assess, rank, and prioritize an agency’s engagement with the school and potential for increased opportunity.
Provides strategic oversight and guidance for enrollment information sessions, ensuring alignment with organizational messaging and engagement objectives.
Coordinate and schedule school tours, open houses, and information sessions for prospective students and families.
Maintain timely and effective communication with student prospects via email, phone, and virtual meetings.
Provide clear explanations of school offerings, enrollment requirements, and tuition.
Monitors enrollment data to identify trends, risks, and gaps.
Supports families through decision and enrollment steps.
Oversee enrollment documentation standards and advise on compliance issues or exceptions requiring judgment.
Serve as a welcoming, responsive, and knowledgeable point of contact for all prospective families and students, guiding them with care and clarity through the enrollment process.
Establishes and supports engagement protocols to ensure effective handling of inquiries, providing guidance on complex or non routine issues as needed.
Build trust and rapport through timely, personalized communication whether by phone, email, text, or in person ensuring families and students feel heard, supported, and valued.
Resolve concerns or questions efficiently, collaborating with internal teams when necessary to provide accurate and comprehensive responses.
Serve as an extension of the school community and convey appreciation for personalized learning.
Demonstrate cultural sensitivity and active listening when working with families from diverse backgrounds and experiences.
Anticipate family and student needs throughout the enrollment journey and proactively provide relevant information or assistance.
Support reenrollment process for current students.
Participate in retention activities to reengage students.
Collaborate with the marketing team to align messaging with branding and outreach campaigns.
Collaborate in ordering and inventory of marketing assets.
Leverages CRM systems to analyze engagement activity, evaluate partnership effectiveness, and inform strategic outreach and enrollment decisions.
Establishes and oversees documentation standards to ensure data integrity and availability for strategic analysis, organizational reporting and enrollment trends.
Analyzes enrollment and engagement data to deliver strategic insights and recommendations that support planning, resource allocation, and business decisions to the Business Relations team.
Support cross-departmental collaboration with school staff and administrative and management teams to ensure positive applicant experience.
Perform administrative duties, responsibilities, and activities as assigned, which may be changed or modified from time to time.