Email & Web Specialist, Network Engagement

Best Friends Animal Society

8d • $61,000 - $65,000 • Remote

About The Position

Implement email marketing strategy and manage website content for network partner engagement. Coordinate audience segmentation, implement dynamic email content and automation, track channel performance metrics, and collaborate cross-departmentally to optimize digital communications for B2B communications efforts in support of Best Friends' no-kill mission.

Requirements

• Strong interpersonal skills and proven success in a collaborative, team-oriented environment.
• Highly organized with proven attention to detail, excellent time management and critical thinking skills.
• Independent work ethic with the ability to take initiative and identify solutions to challenges.
• Experience with complex email marketing implementation, such as detailed segmentation, dynamic content and automation required.
• Experience with Mailchimp and HubSpot strongly preferred.
• Talented marketing copywriter, particularly for email blasts, capable of closely following brand style and voice guidelines.
• Experience building new webpages and publishing content with Drupal website content management platforms required.
• Experience working with an established design system in content management platforms and ability to follow UI/UX guidelines required.
• Preference for experience in Drupal or similar systems.
• History of tracking and analyzing marketing related data to deliver actionable insights to relevant decision-makers.
• Demonstrated experience using remote work collaboration and communication tools like Office365, Asana, Airtable, Teams, etc.
• Ability to work collaboratively both intra-departmentally and cross-divisionally.
• Must have a valid driver's license for at least 3 years, ability to qualify to be added to Best Friends insurance.
• Ability to travel up to 20%, including overnight stays, when needed.

Nice To Haves

• Bilingual in Spanish a plus.
• Experience with animal shelters, animal rescues or municipal governments a plus.
• Experience with data entry and/or CRM and moderate to advanced Excel skills a plus.

Responsibilities

• Treat people around you with Kindness and Compassion, build trust by demonstrating authenticity and following through on your commitments, prioritize your well-being like you do our mission, and work to build strong relationships with your colleagues by participating in communication loops to share and receive honest feedback. You are responsible and accountable for the culture you add to your team dynamic.
• Develop an understanding of the Best Friends voice/style guides and how they apply to communications to network partners and animal welfare industry audiences.
• Create highly segmented email communications and campaigns that maximize industry engagement, including recruitment efforts, Shelter Pet Data Alliance promotion, special event marketing, and content.
• Collaborate with network team to manage complex audience lists and think strategically about partner behavior tracking to plan and execute interactive solutions to partner engagement.
• Collaborate with the Digital Experience/CRM teams to maintain accurate audience data and improve audience tracking capabilities.
• Manage content on the network site, execute network website UI/UX modifications in collaboration with the Digital Experience team, address technical issues, and implement best practices.
• Design and implement strategies using engagement metrics from digital platforms to deliver programs and resources to network partners and animal welfare industry audiences.
• Coordinate with the other departments to maximize B2B messaging and channels within other marketing efforts.
• Responsible for identifying and tracking key site and channel metrics while integrating findings into a customized digital experience for partner engagement.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 501-1,000 employees