Email Marketing Specialist

THE PAPER STORE•Acton, MA

3d•Hybrid

About The Position

TPS Group Holdings, a family of brands including The Paper Store, Uncharted and Gifts & More, is all about transforming daily routines into joyful escapes that inspire and surprise. Our mission is to connect with every customer through carefully chosen products, immersive shopping experiences, and service that goes the extra mile—creating a space that sparks joy with every visit. Email Marketing Specialist will manage email and SMS marketing programs, A/B testing, segmentation, personalization strategies, and campaign analytics to drive customer engagement and revenue.

Requirements

Bachelor’s Degree
2+ years of related experience in email marketing and CRM
Experience working within marketing automation platforms or content management systems
Communicate effectively regarding current project status, issues, concerns, etc. Effective verbal and written communication on all levels both internally and externally.
Thorough understanding of email marketing principles and best practices
Self-motivated, analytical, quick learner, organized, detail oriented, multi-tasker
Prioritizes workload and meets deadlines for a variety of marketing “deliverables”.
Excellent working knowledge of Microsoft Excel and PowerPoint
Detail oriented, self-starter, curious and innovative mindset with the ability to react quickly to changing priorities without full guidance.
Thrives in a fast-paced environment and is good at dealing with ambiguity.
Data-driven, analytical, and solution oriented.
Ability to work 3+ days/week at the Corporate Office in Acton, MA
Professional presentation in attire, demeanor, and appearance

Responsibilities

Be a TPS brand ambassador
A/B testing marketing calendar management, and project management.
Email deployment of email and SMS marketing programs directly within the platform, creation of lead focused email and SMS. This includes setting up email segmentations and coding in any necessary features like product grids into ESP. Deploy test emails, gain approval from necessary parties, and maintain the seed list
Responsible for implementing and ensuring any email A/B testing is set up, configured, and in ESP platform. Analyze controlled experiments on email campaigns to improve metrics like open rates, click-through rates (CTR), and conversions.
Create weekly, monthly, quarterly, and ad hoc campaign reporting that clearly communicates results & insights to identify opportunities to increase channel revenue.
Continuously identify opportunities for efficacy and conduct research on best practices and benchmarks to drive best in class email, SMS, and store marketing.
Support full-funnel on behavior-based triggers, promotional, informative, acquisition, retention, remarketing, and prospecting efforts to enhance the consumer journey and drive customer lifetime value and brand affinity.
Implement personalization strategies on digital marketing campaigns to increase performance in key KPIs for email, SMS, and other digital campaigns.
Responsible for ongoing management of inbox placement and development of strategies to ensure optimal deliverability.
Perform competitive analysis and communicate trends to internal and cross-functional teams on key objectives as well as any strategic marketing changes.
Responsible for audience management including growing, segmenting and optimizing email lists.
Maintain email/SMS campaigns and templates within the CDP and be responsible for organizing the assets for email/SMS-related images, icons, and other features within the CMS.
Performs other duties as required/assigned by Manager.