Email Marketing Specialist

SIGNATURE SOLAR LLC • Sulphur Springs, TX

7d

About The Position

Signature Solar is seeking a high-impact Email Marketing Specialist to own and scale our email channels. This role will be responsible for building and optimizing best-in-class B2B and B2C email programs, including campaign execution, lifecycle automation, segmentation, testing, and performance optimization.

Requirements

• 2–5+ years of hands-on email marketing experience in high-volume B2C and/or B2B environments.
• Proven experience building lifecycle automation and revenue-driven email programs.
• Deep understanding of segmentation, personalization, and behavioral targeting.
• Strong copy instincts and conversion-focused creative judgment.
• Experience with ESPs and marketing automation platforms (HubSpot, Salesforce Marketing Cloud,Klaviyo, Marketo, or similar).
• Advanced knowledge of deliverability best practices, CAN-SPAM/GDPR compliance, and data hygiene.
• Strong analytical skills with experience using data to drive optimization and business decisions.

Nice To Haves

• Experience in Salesforce, Big Commerce, eCommerce, solarenergy.
• Experience supporting both direct-to-consumer and sales-assisted B2B funnels.
• Advanced analytics a plus.

Responsibilities

• Develop and execute the B2B and B2C email marketing strategy across the full customer lifecycle (lead nurture, onboarding, activation, cross-sell, upsell, re-engagement, retention).
• Partner with Marketing,eCommerceand Sales to align email programs with launches, promotions, and GTM initiatives.
• Build segmentation and personalization frameworks based on behavior, lifecycle stage, industry, and purchase intent.
• Own end-to-end email production: concepting, copy, creative briefing, build, QA, optimization/testing, deployment, and post-send analysis.
• Design and implement automated journeys (welcome, abandoned cart, browse abandonment, post-purchase, reactivation, lead nurture, B2B sales handoff, etc.).
• Maintain andoptimizetrigger logic, timing, and frequency to maximize engagement and conversion.
• Lead A/B and multivariate testing across subject lines, creative, CTAs, offers, cadence, and personalization.
• Continuously improve deliverability, open rates, CTR, conversion, and revenue per send.
• Own reporting dashboards and performance insights tied directly to revenue, pipeline, and ROI.
• Forecast and track email-driven revenuecontributionfor both eCommerce and B2B pipeline.
• Identifyopportunities to increase AOV, repeat purchase, and lifetime value through targeted lifecycle programs.
• Support promotional strategy and pricing tests in partnership with eCommerce and Performance Marketing.
• All other dutiesassigned.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: No Education Listed
• Number of Employees: 101-250 employees