Email SMS Specialist

Retail Concepts, Inc.•Stafford, TX

About The Position

The Email & SMS Marketing Specialist is a data-driven individual who owns the execution and optimization of our lifecycle marketing programs through the Listrak platform. This role will be responsible for building campaigns and automated journeys that drive revenue, increase customer retention, and support our omnichannel retail strategy. The ideal candidate combines technical platform expertise, strong marketing instincts, and analytical thinking to translate business goals into high-performing customer communications.

Requirements

2–5 years’ experience in email and/or SMS marketing
Hands-on experience with Listrak or a similar ESP/SMS platform (Klaviyo, Salesforce Marketing Cloud, Braze, etc.)
Strong understanding of customer lifecycle marketing and retention strategies
Experience with segmentation, automation workflows, and A/B testing
Analytical mindset with ability to interpret performance data

Nice To Haves

Experience in retail or ecommerce
Familiarity with CRM/CDP data integration
Basic understanding of HTML email editing
Experience working with marketing calendars and merchandising teams
Experience with Listrak a huge plus!

Responsibilities

Build, schedule, and deploy email and SMS campaigns using the Listrak platform
Manage promotional calendars aligned with merchandising, ecommerce, and store marketing priorities
Ensure campaigns are executed accurately and on schedule
Develop and maintain automated lifecycle journeys, including: Welcome series Abandoned cart/browse Post-purchase flows Replenishment reminders Win-back campaigns Loyalty and VIP communications
Continuously optimize automation flows to improve conversion and customer engagement
Build and manage customer segments based on behavior, purchase history, and engagement
Implement dynamic content and personalization to improve relevance and revenue performance
Support targeted messaging for new customer acquisition and retention initiatives
Execute A/B and multivariate tests on subject lines, creative, send times, segmentation, and offers
Analyze campaign performance and recommend improvements
Optimize for KPIs including: Revenue per send Conversion rate Click rate List growth SMS engagement
Monitor and report on email and SMS performance metrics
Provide insights and recommendations to improve lifecycle marketing effectiveness
Partner with analytics and marketing leadership to measure marketing-influenced revenue
Work closely with creative, merchandising, ecommerce, and store marketing teams to ensure messaging aligns with business priorities
Coordinate campaign requirements including creative assets, product selections, and landing pages
Manage list growth strategies and database health
Ensure compliance with CAN-SPAM, TCPA, and SMS opt-in requirements
Maintain deliverability best practices and suppression strategies