Email, SMS and Push Marketing Senior Associate

J.Crew • New York, NY

1d • Hybrid

About The Position

J.Crew, established in 1983, creates classic apparel with a distinctive point of view, focusing on quality and personal style. The company is committed to Diversity, Equity, Belonging & Sustainability. The Email, SMS And Push Marketing Senior Associate reports to the Director of Email, SMS and Push Marketing for J.Crew. This role is responsible for channel strategy & execution, program optimizations, A/B testing, and performance reporting. The position offers exposure to all aspects of Email, SMS and Push marketing to drive overall marketing strategy and meet daily sales goals. Expertise in Email, SMS and Push marketing at an eCommerce or retail company, with a demonstrated passion for the J.Crew brand, is preferred.

Requirements

• 2-3 years of related experience in email, sms or push marketing
• Strong analytical skills; proficiency in Microsoft Excel and Google Analytics
• Experience with a major ESP (i.e. Braze, Salesforce Marketing Cloud)
• Very strong communication and team-working skills
• High level of organization coupled with attention to detail
• Interest in learning about marketing financials
• Self-starter who exhibits curiosity
• Ability to prioritize multiple objectives within a fast-paced, changing environment
• Aptitude to think strategically but act tactically
• Confidence in project management and presentation skills

Nice To Haves

• Expertise in Email, SMS and Push marketing at an eCommerce or retail company, with a demonstrated passion for the J.Crew brand, is preferred
• retail preferred
• Willingness for occasional night, weekend, & holiday work

Responsibilities

• Manage all aspects of J.Crew’s triggered email programs to drive customer conversion
• Oversee day to day and triggered SMS and Push Marketing programs for J.Crew
• Partner with creative team to create high performing Emails, SMS and Push messages that will drive conversion and increase customer lifetime value
• Consistently provide insights and channel optimizations from quantitative and qualitative data
• Own the audience segmentation and personalization strategies to drive customer retention and new customer conversion
• Analyze and share out creative performance to inform content strategy go forward
• Closely collaborate with the cross-functional teams to ensure successful and timely delivery of all campaigns
• QA and approve all campaigns to ensure creative, content, links, and copy are accurate for deployment
• Partner closely with cross-functional teams (i.e. Project Management, Merchandising, Planning, and Customer Insights team) to drive the channel strategy and deliver on J.Crew business goals and KPIs
• Partner closely with our Marketing Orchestration Provider to drive performance and unlock new capabilities
• Ensure emails adhere to all GDPR and CAN-SPAM legal requirements

Benefits

• Eligible associates and family members receive medical, dental, prescription and vision insurance, family planning (fertility, adoption & surrogacy support), fitness discounts, medical travel and more.
• We offer a great associate discount across all of our brands (J.Crew, J.Crew Factory, and Madewell).
• In addition to our hybrid work model, we also close our office at 1:00 PM every Friday during the Summer months.
• We support the communities where we live and work through our philanthropic efforts and the J.Crew Cares Program.
• In addition to our PTO package, J.Crew Group offers a winter break at the end of December to eligible full-time associates at the Home Office to provide time to refresh and recharge.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed
• Number of Employees: 5,001-10,000 employees