Email Marketing Team Lead for Dog Rescue (Volunteer, Remote, 5 hrs/week)

Path of Hope Rescue • Spokane, WA

8h • Remote

About The Position

The Email Pack Leader oversees a team of Email Marketers in the planning, delegation and execution of email campaigns. They will provide guidance on content development, segmentation strategies, and campaign timing.
They will lead, mentor and train their team in an online/remote environment, collaborating with other leaders and departments within the Rescue to execute email campaigns that align with our brand tone, goals and messaging.

Requirements

• Leadership experience in a remote environment
• Email marketing experience
• Strong written communication
• Ability to pull information from several sources and departments and create a cohesive project assignment
• Willing to improve processes and create standardization

Responsibilities

• Oversee and delegate the planning and execution of email campaigns, ensuring alignment with the rescue's mission, goals, and audience needs.
• Develop and implement targeted messaging strategies based on audience segmentation to increase engagement and conversions (adoptions, donations, volunteering).
• Ensure timely delivery of campaigns around key events, fundraising drives, and adoption promotions, while maintaining a consistent communication calendar.
• Regularly monitor and analyze key metrics (open rates, click-through rates, conversions) to assess the performance of email and text campaigns.
• Identify trends and areas for improvement, refining messaging, content, and delivery strategies based on data-driven insights.
• A/B tests different messaging, formats, and sending times to continuously improve engagement and effectiveness.
• Lead and mentor the Email Marketers, ensuring they are well-supported, trained, and aligned with the rescue's communication strategy and brand tone.
• Foster a collaborative environment where team members can share ideas and innovate, while ensuring consistency in tone and messaging.
• Coordinate with other teams, such as Social Media, Creative, and Web, to ensure cohesive branding and messaging across all channels.

What This Job Offers

• Job Type: Part-time
• Career Level: Manager
• Education Level: No Education Listed
• Number of Employees: 1-10 employees